Sr. Marketing Manager for Lifecycle - REMOTE

Senior Lifecycle Marketing Manager - Remote

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will be at the forefront of shaping and executing a groundbreaking lifecycle and retention marketing program. Your work will directly impact patient trust and engagement as you design strategies for our newest women's health offering. By leveraging data and strong collaboration with clinical teams, you'll help ensure a seamless experience for new patients, ultimately driving better health outcomes. This is an exciting opportunity to build something from the ground up and make meaningful contributions to women's healthcare.
Accountabilities

Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy
Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys
Collaborate with Clinical and Operations teams to identify friction points and improve patient satisfaction
Partner closely with the Head of Growth to bridge the gap between new patient acquisition and long-term adherence
Synthesize data and qualitative insights to optimize the end-to-end funnel
Ensure all lifecycle communications reflect evidence-based care and build patient trust
Requirements

2-5 years of experience in DTC lifecycle marketing, ideally in a 0-to-1 growth environment
Experience owning and operating email and SMS channels with a focus on retention
Strong problem-solving skills with a builder mentality in ambiguous settings
Balanced creative ideation and data-driven decision making skills
Exceptional written and verbal communication skills
Ability to translate data into actionable insights and drive alignment across teams
Benefits

Competitive healthcare benefits
Generous equity compensation
Generous PTO policy
Opportunity to impact patient care and outcomes
Collaborative and fast-paced work environment
Commitment to diversity and inclusion in the workplace