Activation Marketing Manager

Overview
Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want an opportunity to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the

Activation Marketing Manager

role may be the right fit for you! The US life insurance’s goal of driving continued profitable growth requires building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (national account executives, firm leadership, and producers). These concierge level experiences enable our Sales and Distribution teams to engage their most important clients, building strong relationships and brand preference for John Hancock in the U.S. Reporting to the Director, Head of Activation and Vitality Marketing, this role will develop and lead a distribution activation strategy — including management of the U.S. sports ticket program and on-site activations — to drive strong sales and pipelines for U.S. Insurance by focusing on building strong internal/external partnerships and making decisions that drive sales, strengthen the brand, and deliver clear results.

Position Responsibilities

Develop strategic and creative approaches to maximize impact of client-facing activations.

Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.

Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.

Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.

Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.

In partnership with Distribution, build a tracking and measurement platform to report on ROI.

Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.

Responsible for day-to-day program management, including on-the-ground execution.

Required Qualifications

3-5 years marketing experience with a strong background in activations and events, ideally in the life insurance space, with the passion to create memorable, high-impact experiences to clients.

Bachelor’s degree in marketing, communications, events or a related field is required.

Deep experience assessing, executing, and optimizing complex, highly visible in-person events.

Experience using marketing automation and communications platforms (e.g., Marketo) to execute and optimize email campaigns.

Understanding the roles of activating partnerships and events to drive growth and meet goals.

Demonstrated success engaging and motivating teams and stakeholders including leadership, distribution, brand, creative, communications, media, analytics, and events.

Ability to manage budgets across markets.

Understanding and appreciation for collaboration with procurement, legal, compliance, finance, distribution, events, and security.

Leveraging analytics team to evaluate and optimize partnerships and investments, with a strong focus on connecting strategy to ROI.

Naturally curious and creative with an eagerness to test, learn and optimize.

Quick thinker and decisive problem solver who remains composed when unexpected challenges arise.

Strong sense of ownership and accountability.

When You Join Our Team

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD.

Referenced Salary Location
Boston, Massachusetts

Working Arrangement
Hybrid

Salary Range
$92,475.00 USD - $160,290.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Equal Opportunity Employer Statement (Japanese)
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/ をご覧ください。

マニュライフは機会均等を是とする雇用主です。マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教적信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 hr@manulife.com までご連絡をお願いします。

Company Information
Company: John Hancock Life Insurance Company (U.S.A.)

Additional Corporate Rights
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

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