Director, Retail Media Activation

Director, Retail Media Activation

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.
The Director, Media Activation will implement and oversee programmatic adtech activation solutions for our Retailer CX client portfolio. This individual will manage a team of retailer onsite campaign activations, adtech development needs, and campaign management for the agency's Retail and Commerce Media Network clients.
Candidates must reside within a commutable distance from our Chicago, Southfield, Rogers, Minneapolis, or NYC office for a hybrid work schedule.
The Director, Media Activation's primary focus will be implementation and management for a large luxury retail department store client. This individual will manage a team of onsite Sponsored Search Activation Specialists and provide thought leadership for Onsite Display. This individual will be responsible for implementing and executing high-performing, efficient, margin-conscious and error-free digital Sponsored Search ad campaigns on the Retailer's website. The candidate will be accountable for setting team and individual goals; foster relationships across-departments to ensure the Activation Team has the requirements needed to successfully accomplish their goals; and develop successful campaign set up, and buying solutions that align with business needs.
The Director, Media Activation will report to the Vice President, Retail Media & Data Strategy. The candidate will also work in lockstep with the Director of Operationalization, Director of Financial Operations, and collaborate with the Sales and Client Leadership teams.
LEADERSHIP & TEAM MANAGEMENT:
Establish a culture of excellence and quality output
Lead by example and foster an environment of subject matter expertise, collaboration and teamwork
Embrace MU entrepreneurial vision and commitment to a positive work environment
Mentor colleagues and act as a leader within the organization
ACCOUNTABILITIES + REQUIREMENTS:
Lead Onsite Retailer Activations inclusive of Sponsored Search, Display, and Video
Develop tracking/tagging strategies for retailers (e.g., for onsite campaigns using Google Ad Manager)
Manage the development, trafficking, and optimizations of advertising campaigns
Lead campaign troubleshooting and issue resolution with client teams, creative agencies, and clients as required
Manage client activations, inclusive of onsite strategy development, QA, campaign creation and management, optimization, report delivery, and client communication
Oversee the day-to-day workload, training and career development of 5 -6 direct reports
SKILLSETS REQUIRED:
6+ years in a hands-on role in managing AdTech platforms
Proficient in Onsite Sponsored Search management and strategy
Advanced experience with ad trafficking, digital marketing, campaign management
Advanced experience with AdTech implementation (CM360, GAM etc.)
Advanced in SQL; Looker, Tableau, PowerBI, and Python experience is a plus
Advanced knowledge of display, video, social, DSP and DMP tech needs with media providers such as DV360, TTD, Meta, LiveRamp, and CM360.
Expertise in cross-channel and cross-device tracking, optimization, and attribution, using platforms like Google Analytics, Adobe Analytics, and Adjust.
Easily handle multiple competing priority initiatives at once, who is a self-starter with ability to thrive in an ambiguous, fast-paced, results-oriented environment
Ability and track record of cultivating strong relationships both internally and externally
Additional information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $129,485- $207,324 annually.