Global Brand, PR and Partnerships Manager - Italy

Location:

Work From Home/Remote, Flexible, Full-Time

Reports to:

Global Head of Organic Marketing

Compensation:

Competitive base + monthly performance bonus + fast-track career growth

About the Role
We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority. Your mandate is to make our brand a statement, not a necessity — and to grow branded search, repeat purchase rate, and new-market awareness as a result. You’ll lead a team of two in‑house specialists, partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.

What You’ll Do

Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new‑market awareness, contribution to organic revenue

Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar

Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top

Partner with merchandising on house‑brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion‑forward drops

Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting

Build a diversified earned media footprint that drives branded demand: tier‑1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority

Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie‑ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break

Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility

Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift

Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration

Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish

Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers

Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast

Translate results into clear commercial insights — no fluff reporting

What We’re Looking For

6+ years hands‑on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e‑commerce brand, with direct ownership of commercial outcomes

Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring

Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name

Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand

Proven track record placing tier‑1 media coverage in fashion, lifestyle, or business publications

Comfortable working with merchandising and product teams on branded collaborations and collections launches

Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV

Experience integrating PR with influencer and social to drive brand awareness and branded search

Experience managing a small in‑house team and getting more out of them than they thought possible

Excellent written and verbal English communication, native or fully fluent

You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side

Self‑starter with a bias for action. You ship at 85% and iterate

A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics

High attention to detail and a proactive, self‑starting attitude

Proven problem‑solving ability and creativity in a fast‑paced environment

A passion for learning and improving continuously

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