Media Relations/Public Affairs Manager - Bayfront Health

Position Summary

Orlando Health Bayfront Hospital

is hiring!

The

Media Relations/Public Affairs Manager

is responsible for the developing, managing and implementing targeted, proactive media relations and strategies; developing, managing and implementing issues-related and public affairs communication strategies/plans covering local, statewide and national issues; and managing crisis communications as needed.

A cover letter and examples of work must be submitted to recruiter.

Must have experience developing news releases and other PR/media relations materials.

Responsibilities

Identifies and develops positive news stories about Orlando Health facilities, personnel, medical expertise, technology, research, patients, or other aspects of the organization that warrant positive publicity
Identifies and responds timely to print and broadcast journalists' requests for information (as appropriate) about Orlando Health, patients and related issues
Serves as Orlando Health spokesperson when appropriate
Responsible for ensuring that Orlando Health is positively presented to the community through traditional and new media
The manager works with strategic communications, external affairs, administration, and other team members to develop and/or support activities and events that will enhance and/or maintain the reputation of Orlando Health
Requires flexibility to provide media relations on-call support after normal business hours, on weekends and holidays as needed
The Media Relations manager is expected to adhere to Orlando Health policies, procedures, value statements and commitment to excellence standards
Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards
Maintains compliance with all Orlando Health policies and procedures
Other Related Functions

Effectively identifies and uses information technology like market research and the internet for strategic planning and implementation of media relations initiatives
Works as a team member with other professionals within marketing, government affairs, community relations, creative services, administration, and other internal and external customers with special projects as needed and requested
Represents Orlando Health at various community events, meetings and functions

Qualifications

Education/Training
Bachelor's degree in public relations, journalism, communications or related field.

Experience
Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.