Digital Marketing and Social Media Analyst, Investment & Corporate Banking

Digital Marketing and Social Media Analyst
We are seeking an ambitious and creative Digital Marketing and Social Media Analyst to work in the Investment & Corporate Banking division of our clients reporting to the Managing Director, Head of Business Marketing. This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story. The ideal candidate will have a strong interest and experience in promoting business and executive profiles by strategically managing social media channels and website content. He/she must be able to collaborate effectively with a talented team of internal professionals and vendor partners across PR, digital marketing, video production, conferences/events and creative services -- to support the business and brand objectives.

Responsibilities

Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement

Work with marketing and design partners to create, review, write and manage marketing and social media assets

Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images.

Work with banking teams, internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics

Support efforts with our public relations firm by scheduling of meetings, tracking press calls and coordinating efforts

Track, communicate, coordinate and submit house and transaction awards to industry publications

Monitor and respond to the workload, resources, and priorities for designers and vendor partners

Coordinate the publication of marketing newsletters and content with the banking teams

Partner with the leadership and teams on projects, planning, and strategy

Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor

Work with executive management, front office bankers and COO team to define and craft communications

Effectively communicate with and present ideas and requests to senior management and bankers

Requirements
Bachelor's degree in Business, Management, Digital Marketing, Communications or a related field

2-4 years' marketing experience in an operational or creative field; agency and/or financial services

Direct experience managing and maintaining corporate social media channels and building a presence through differentiation, audience targeting and engaging content

Exceptional professionalism and confidence demonstrating the ability to effectively engage with internal stakeholders and navigate a matrixed environment.

Proficiency and creativity with marketing formats

Proficiency with Excel and PowerPoint

Excellent organizational and prioritization skills

Strong written and verbal communication skills

Detailed understanding of the creative process for print, digital, video, social marketing media

Ability to multitask and work on multiple projects simultaneously; ability to quickly assess and pivot to high priority items

Ability to work independently and collaboratively in a team environment

Strong attention to detail

Demonstrated drive and motivation to excel

Knowledge and interest in corporate finance, capital markets and financial services

Required Skills

Video Production

Corporate Finance

Capital Markets

Financial Services

Lending

Additional Skills

Excel

Digital Marketing

Thought Leadership

Marketing

Social Marketing

Digital Campaign Metrics

Public Relations

Posting

Digital Media

Microsoft PowerPoint

Scheduling

Excellent Written and Verbal Communication Skills

Fixed Income

Search Engine Optimization

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