Google Ads Specialist (Search & LSA)

Overview
Google Ads Specialist (Full-Time | On-Site | Charlotte, NC)

Digital Kings Networking is hiring a

Google Ads Specialist

to build, manage, and scale

Google Ads (Search) and Local Services Ads (LSA)

campaigns for our clients.

This role is focused on driving

real lead flow—calls, form submissions, and booked jobs —not vanity metrics. You’ll be responsible for creating high-performing campaigns that consistently generate results for local service-based businesses.

While this is primarily a

paid advertising role , a strong understanding of

SEO fundamentals

is important to ensure alignment between ads, landing pages, and overall search performance.

This is an

on-site position in Charlotte, NC , working closely with our team to execute and optimize campaigns in real time.

Key Responsibilities
Google Ads & LSA Management

Build and manage

Google Search campaigns

targeting high-intent keywords

Set up, optimize, and maintain

Local Services Ads (LSAs)

Structure campaigns by:

Service type

Keyword intent

Continuously optimize for:

Conversion rate

Manage budgets and scale campaigns based on performance

Monitor and improve

call tracking, form tracking, and attribution

Perform keyword research using tools like

SEMrush

and

SpyFu

Write and test ad copy focused on conversion and intent

Align ads with landing pages for maximum conversion performance

Identify underperforming areas and implement improvements quickly

SEO Awareness (Supporting Role)

Understand basic

on-page SEO principles

to support campaign performance

Clear structure and messaging

Work alongside the SEO team to align

paid and organic strategies

Tracking & Reporting

Set up and manage tracking across:

Google Analytics (GA4)

Call tracking platforms

Build and maintain

reporting dashboards (Looker Studio or similar)

Clearly communicate campaign performance, insights, and next steps

Qualifications

Proven experience managing

Google Ads campaigns (Search required)

Experience with Local Services Ads (LSA)

Ability to walk through your campaign strategy step-by-step

Strong understanding of:

Keyword intent

Ad structure

Conversion tracking

Lead generation strategy

Experience with tools like:

SEMrush ,

SpyFu

Ability to analyze data and make

performance-driven decisions

What Sets You Apart

Experience running ads for

local service-based businesses

(roofing, HVAC, landscaping, etc.)

Strong focus on

lead quality and ROI—not just traffic

Understanding of how Google Ads and SEO work together

Ability to identify issues quickly and implement solutions

Confidence communicating performance and strategy with clients

This role has a clear path to grow into a

Senior Google Ads / Lead Generation Strategist

role as we continue to scale.

Compensation
Pay is based on experience

and performance.

Hiring Process
We are looking for a

long-term, in-office team member —not a contract role.

Candidates should be prepared to:

Walk through their

Google Ads / LSA campaign strategy

Explain how they optimize for lead quality and cost per lead

Discuss how they approach scaling campaigns

About Digital Kings Networking
We are a fast-growing SEO and digital marketing company focused on helping local businesses dominate their markets through

Google Ads, SEO, and high-converting websites .

Our strategies are built around

real results—calls, leads, and revenue.

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