Area Director of Sales
Profit Management
- Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate
- Meets or exceeds budgeted RevPAR for the hotel
- Insures that the hotel exceeds penetration, rate and yield indexes
- Prepares departmental budget that correctly reflects the hotel’s business plan
- Forecasts occupancy fluctuations and directs selling activities to maximize revenues
- Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand
- Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor
- Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.)
Guest Services
- Supports guest service as the hotel’s driving philosophy
- Demonstrates a commitment to guest service by responding to guests’ needs
Marketing & Sales Management
- Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment
- Implements hotel’s marketing and sales plan
- Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each
- Identifies and maintains constant communications with the hotel’s key accounts
- Actively sells room nights through outside sales calls, telemarketing, tours, etc.
- Actively markets the hotel through advertising, blitzes, direct mail campaigns, etc.
- Actively sells to in‑house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.)
- Knows the competition well and is familiar with all “business” in the market, where that “business” stays and why
- Uses the resources in the hotel and franchise Sales and Marketing Manual to call on and track potential business
Human Resources Management
- Ensures that hotel team‑members (specifically front desk staff) are familiar with key accounts and “specifics” (special rates, special requirements, etc.) relating to business booked in the hotel
Other Responsibilities
- Is a “hands‑on” manager actively involved on a daily basis in securing, qualifying and following up on leads to book specific business
- The central focus is sales! The sales manager/director of sales should not be required to assume operational responsibilities, but should spend most of his/her time selling the “product”
- Monitors industry trends and recommends appropriate actions to be taken to maintain the competitive status and profitability of the hotel
- Utilizes leadership skills and motivation techniques in order to maximize team‑member productivity and satisfaction of direct reports
- Selects, orients, and trains qualified team‑members
- Conducts effective team‑member meetings and counseling sessions
- Determines, communicates, and monitors achievement of standards of performance on a timely basis
- Employs discipline as required
- Maintains a safe and secure environment for guests and team‑members
- Ensures that all team‑members follow safety rules and procedures
- Takes corrective action where required to improve safety of work areas
- Keeps immediate supervisor promptly and fully informed of all problems or unusual matters of significance
- Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position
- Maintains a favorable working relationship with all other company associates to foster and promote a cooperative and harmonious working climate
- At all times, projects a favorable image of the hotel and company to the public
- Is available, upon request, to assist in other temporary assignments and tasks as directed
Benefits
- Paid Time Off
- Choose 6 Holidays Per Year
- Team Member Room Discounts
- Referral Program
- Enrollment in Health Insurance
- Enrollment in 401K with Employer match
- Paid Volunteer Opportunities
- Bonus Plans
- Volunteer Benefits
- Accident Insurance
- Disability Insurance
- Life Insurance
- Cancer Insurance
- Dental Insurance
- Vision Insurance