Email Marketing Manager

USA Vein Clinics Marketing Manager

Founded by Harvard-trained physicians with a vision of offering patient-first care beyond the hospital settings, USA Clinics Group has grown into the nation's largest network of outpatient vein, fibroid, vascular, and prostate centers, with 170+ clinics across the country. Our mission is simple: deliver life-changing, minimally invasive care, close to home.
We're building a culture where innovation, compassion, and accountability thrive. While proud of our growth, we're even more excited about what's ahead, and the team we're building to get there. We look forward to meeting you!
USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.
Salary Range: $60,000 - $80,000
Responsibilities
Writing email copy, managing our email database, designing email newsletters, and more
You will be measured on targets for both new customer acquisition and customer retention
You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
Design and implement email marketing campaigns
This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more
Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
Perform A/B tests on elements such as subject line, CTA, layout and content
Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes
Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences
Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
Work with leadership to determine goals; report on bottom lines generated from email marketing efforts
Maintain email database health on a regular basis