Digital Marketing Manager

Digital Marketing Manager

Founded by Harvard-trained physicians with a vision of offering patient-first care beyond the hospital settings, USA Clinics Group has grown into the nation's largest network of outpatient vein, fibroid, vascular, and prostate centers, with 170+ clinics across the country. Our mission is simple: deliver life-changing, minimally invasive care, close to home.
We're building a culture where innovation, compassion, and accountability thrive. While proud of our growth, we're even more excited about what's ahead, and the team we're building to get there. We look forward to meeting you!
We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
Salary Range: $60,000 - $80,000
Responsibilities:
Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)
Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance
Generate website traffic analytics dashboards and effectively present analyses to Director and CEO
Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers