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Field Marketing Manager

OPSWAT, New Bremen, OH, United States


OPSWAT
Protecting the World’s Critical Infrastructure
OPSWAT, a global leader in IT, OT, and IDS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

The Position
OPSWAT is seeking an experienced and dynamic Field Marketing Manager to lead our field marketing efforts and drive business growth in Central Europe. The ideal candidate will be a strategic thinker with a strong background in field marketing and communications. The Field Marketing Manager will report to the VP of Global Events & Communications and collaborate closely with the Vice President of Sales for EMEA and the EMEA sales teams. You will also work closely with corporate marketing, demand generation, product marketing, and regional sales and government teams – along with our network of channel partners.

What You Will Be Doing
Field Marketing Alignment and Execution

Tradeshow and conferences across Central Europe

Marketing investment appraisal and recommendation

Submit event and field marketing content for social media

Manage local marketing spend and processes adherence

Sales Alignment & Support

Assist OPSWAT sales teams with region‑focused marketing activities, such as webinars, local collaboration, and marketing material creation and localization

Manage lead flow and follow‑up reporting outcomes for all activities

Channel Partners

Plan and manage regular partner webinars

Assist with planning / leading partner summits

Provide planning and program management support for joint marketing investments and programs

Review and provide feedback on marketing plans – and assist partners in executing plans

What We Need From You

Bachelor’s degree or equivalent experience

5+ years B2B technology field marketing experience

Experience setting up and managing webinars and in‑person events

Experience executing outbound email marketing and social media campaigns

Experience building marketing plans with channel partners and managing an MDF program

Excellent time management skills, and ability to work with remote teams with a high level of autonomy

Self‑motivation, intellectual curiosity with a winning attitude, agile, take pride in exceeding sales goals

Passion to continuously monitor success of marketing initiatives, proactively engage with partners and stakeholders, and implement new ideas to improve performance

Ability to travel throughout EMEA as necessary

Excellent speaking, writing, analytical and presentation skills

Excellent PowerPoint, Word, and Excel skills

Native or fluent German speaker, based in Germany.

It Would Be Nice If You Had

Hands‑on experience working with a CRM system – HubSpot and Salesforce are preferred

Hands‑on experience working with a PRM system – Allbound is a plus

Government channel and sales experience preferred

5+ years B2B tech channel marketing and operations experience – cybersecurity and/or enterprise SaaS experience is a plus

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.

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