Market Analyst Intern

Job Description
We are seeking a highly motivated and analytical Market Analyst Intern to join our dynamic team. The successful candidate will be responsible for conducting in-depth research on our competitors, industry trends, and market dynamics. This role will play a pivotal part in informing strategic decision‑making and ensuring our company's competitive advantage. Reporting directly to the Product Manager, this role is within the Product and Innovation Team of the Aperture Solutions Division.

Hybrid role with 1‑2 days per week in the Cary, NC office during Summer 2025.

Responsibilities
Competitive Analysis

Conduct comprehensive research on competitors’ products, services, pricing strategies, marketing initiatives, and customer acquisition tactics

Analyze competitor strengths, weaknesses, opportunities, and threats (SWOT) to identify areas for improvement and potential partnerships

Monitor competitor activities, including new product launches, mergers and acquisitions, and changes in market share

Market Research

Track industry trends, emerging technologies, and regulatory changes that may impact our business

Analyze market size, growth rates, and segmentation to identify opportunities for expansion

Conduct customer surveys and market research studies to gather insights into customer needs and preferences

Data Analysis

Collect, analyze, and interpret data from various sources, including market reports, industry publications, and proprietary databases

Develop and maintain competitive intelligence databases and dashboards

Prepare detailed reports and presentations summarizing research findings and recommendations

Qualifications

Pursuing bachelor’s degree or higher in business administration, economics, marketing, or a related field is required

Strong analytical skills and ability to interpret complex data are required

Excellent research and writing skills are required

Proficiency in data analysis tools (including Excel and SQL) is required

#J-18808-Ljbffr