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Global Marketing Manager, Research Portfolio

Becton Dickinson, Milpitas, CA, United States


Global Marketing Manager

Waters Biosciences is seeking a dynamic and strategic Global Marketing Manager to lead the evolution, performance, and long term success of our Research Use Only (RUO) Flow Cytometry Instrument portfolio. This role plays a critical part in shaping the customer experience and commercial outcomes for a broad global install base—spanning proven legacy platforms and recently launched next generation instruments.
Key responsibilities will include:
Lead global lifecycle strategy for legacy and next-generation RUO instrument platforms, guiding products through sustainment, optimization, and end-of-life with a strong customer and business focus.
Own end-to-end product management accountability for on-market RUO instruments, including coordination of sustaining engineering, quality and supply issue triage, documentation updates, and field support needs.
Drive global portfolio positioning, pricing, and brand strategies, aligning inventory and commercial priorities to support regional sales execution.
Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes.
Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution.
About you:
Bachelor's degree in engineering, life sciences, business, or a related field.
At least 7 years of Product Management / PLM / Product Marketing experience within scientific instrumentation / life sciences or related technical field
General knowledge of the Life Sciences market as well as the sales, operations, and marketing functions.
Scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans.
Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
Requires the ability to develop comprehensive business cases with detailed financial analysis.
Proven success leading global sustaining programs.
Experience working in and/or leading teams in cross-functional environments and/or complex matrix organizations.
High level of personal effectiveness with excellent communication skills
Ability to travel up to 25%
Preferred qualifications:
MBA or Advanced degree in Immunology or Cell Biology or related scientific discipline
Specific understanding and/or experience with flow cytometry is highly preferred.
Experience with hardware and software product lifecycle management.
Familiarity with regulated environments and service driven commercial models.
Prior product management and cross-functional leadership experience.