Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

Paid Advertising Campaign Manager

Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
Produce regular performance reports with clear insights and actionable recommendations.
Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
Other roles specific duties as they arise.