Head of Performance Marketing

Head Of Performance Marketing

Motorway is the UK's fastest-growing used car marketplace - our online-only platform connects private car sellers with thousands of verified dealers nationwide, ensuring everyone gets the best deal. Founded in 2017, our award-winning, technology-led approach has redefined the experience of selling a car.
This is a unique opportunity to join a fast-growing scale-up at a crucial phase of growth and help change an industry for the better.
Execution & Channel Management

Multi-Channel Strategy:

Define the strategy for core performance channels including Paid & Organic Search, Paid Social, Display, and App Campaigns, ensuring campaigns are continuously optimised for ROAS.
Commercial Acumen:

Work closely with the Finance & Analytics team to translate complex channel data into clear, actionable, executive-level financial insights and drive the strategic inputs for planning cycles.
Test & Learn:

Lead a continuous testing and optimisation roadmap across creative, bidding, and landing page experience to consistently improve performance outcomes.
Strategic Ownership & Financial Performance

Aquisition Growth and P&L Accountability:

Own and manage the annual performance marketing budget effectively. Ensuring we are well set up to achieve our growth targets.
Advanced Measurement & Incrementality:

Continue to evolve the performance marketing measurement framework. Spearhead the strategy and execution of incrementality testing and media mix modeling (MMM) to accurately determine the true Return on Investment (ROI) of each channel and inform optimal budget allocation.
Leadership, Culture & Cross-Functional Influence

Team Leadership:

Lead, mentor, and coach the Performance Marketing team to ensure they have clear progression paths and are empowered to operate at a high level.
Collaboration:

Work as a strategic peer and partner to the Head of CRM, Head of Partnerships & Media, and Head of Brand/Creative, ensuring acquisition strategies are fully integrated with retention and brand initiatives.
Agency Management:

Oversee and manage key external agency relationships (e.g., media buying, creative partners), driving accountability for performance and efficiency, including securing fee reductions and scope optimisation where necessary
Essential Experience

Senior leadership experience in Performance Marketing, ideally within a high-growth, high-spend B2C/e-commerce or marketplace environment.
Proven expertise managing and optimising multi-million dollar annual budgets.
Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/App Store Optimisation (ASO) principles.
Demonstrated ability to strategically unify disparate channels (e.g., Paid and Organic search) for improved efficiency.
Exceptional commercial, analytical, and modeling skills, with a track record of driving delivering results.
Proven expertise in advanced marketing measurement, specifically including the design, execution, and interpretation of Incrementality Testing.
Critical Competencies

Influence & Communication:

Outstanding ability to translate technical performance metrics into clear, executive-level business decisions and present to senior stakeholders
Problem Solving:

Ability to work strategically at a senior level as well as being comfortable to roll up your sleeves and be hands-on in the role.
Leadership:

Strong track record of developing talent and building high-performing, resilient teams.
Adaptability:

Proven ability to navigate ambiguity, manage complex projects, and maintain a positive, focused outlook.
Data Proficiency:

Highly competent in leveraging marketing analytics platforms to drive data-led decisions.
Measurement:

Highly competent in leveraging analytics platforms, incrementality testing results, and financial models to prove the true marginal return of marketing investment.