Marketing and Social Media Coordinator

Marketing and Social Media Coordinator

The Marketing & Social Media Coordinator is responsible for executing the restaurant's local marketing strategy through social media content creation, campaign planning, and in-store promotions. This role owns the creation of photo and video content while ensuring all materials align with Chick-fil-A brand standards and voice. This role works very closely with the Sales and Brand Growth Director as needed in growing and executing sales strategies for the restaurant.
Key Responsibilities

Social Media Management & Content Creation
Plan, create, and schedule engaging content for Facebook and Instagram
Capture and produce high-quality photos, videos, and Reels in-store
Edit video content for short-form platforms (Reels, Stories, etc.)
Write captions that reflect brand voice, hospitality, and community focus
Stay current on social media trends and apply them appropriately within brand guardrails
Monitor comments and messages, responding in a timely and professional manner
Track engagement and performance to optimize future content
Content Production (Photo & Video)
Regularly shoot content inside the restaurant (guests, team members, food, events)
Stage and style food and environment shots to maintain brand quality
Edit content using mobile apps or software (light editing, transitions, captions)
Build a content library for ongoing and future use
Design & Marketing Materials
Design promotional materials using Canva (flyers, digital graphics, signage)
Ensure all visuals follow Chick-fil-A brand guardrails (fonts, colors, tone, imagery)
Prepare and print in-store marketing materials
Marketing Calendar & Campaign Execution
Collaborate with leadership to build monthly marketing calendars
Execute campaigns for promotions, events, and seasonal initiatives
Ensure timely rollout of all marketing materials and messaging
Event & Community Marketing
Support and attend in-store events (Family Nights, promotions, giveaways)
Capture live content during events for social media use
Coordinate signage and promotional materials for events
Brand Standards & Compliance
Maintain strict adherence to Chick-fil-A brand guidelines
Ensure all messaging reflects company values and a guest-first mindset
Protect brand integrity across all platforms
Qualifications
Experience creating and managing social media content for a business or organization
Strong skills in photo and video capture using a smartphone or camera
Basic video editing skills (Reels, short-form content)
Proficiency in Canva or similar tools
Strong written communication and attention to detail
Organized, proactive, and able to manage multiple deadlines
Preferred Qualifications
Experience with short-form video trends (Instagram Reels, TikTok-style content)
Basic photography composition and lighting knowledge
Experience in restaurant or local marketing
Success Measures
Consistent stream of fresh, high-quality photo and video content
Social media that feels current, engaging, and on brand
Strong guest engagement (comments, shares, participation in events)
Seamless execution of monthly marketing campaigns and events
Work Schedule

Weekend availability
Benefits

Flexible schedule
Health insurance
Employee discount
Paid training