5+ years experience in consumer products marketing and/or sales.
Minimum Qualifications
- Strong interpersonal/communication skills; solid analytical skills; strong financial orientation
- Demonstrated ability to manage multiple complex or fast-moving projects
- Ability to analyze research data and make decisions designed to generate incremental sales and profits
- Knowledge of wide variety of specific promotion vehicles and vendors
- Demonstrated leadership and organization skills required
- Demonstrated ability to manage a team of 1-2 people
- Proficiency with Excel, PowerPoint, Word and IRI/Nielsen
Responsibilities
Key Responsibilities
Achieve revenue, profitability, market share and other objectives by:
- Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
- Actively managing brand P&L
- Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
- Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.
- Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
- Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
- Managing all marketing activities including but not limited to promotions, research, packaging and pricing
- Developing and maintain relationships with external partners and agencies
- Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
- Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
- Executing marketing strategy, plans, and tactics