Job Description
As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. This high‑visibility, cross‑functional role transforms market opportunities into closed‑won outcomes.
About the Role
You will act as the primary marketing partner to General Managers and Senior Leaders, leading product marketing efforts to define value propositions and points of differentiation by market segment while maximizing lead generation outcomes. You will orchestrate a unified, data‑driven marketing ecosystem that optimizes the entire client lifecycle.
Three days a week in our Midtown Manhattan office is required.
You Will
- Lead a centralized direct marketing organization for the Industries product suite: Enterprise News, Factiva, Newswires, and new products
- Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness
- Define the marketing strategy, roles, and resources needed to support Industries growth and target areas of opportunity as the product suite evolves. Leverage customer feedback and market research to inform and prioritize plans
- In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools
- Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget
- Collaborate with central marketing teams to execute and optimize paid media, online presence, and event‑related activities for target market segments
- Align closely with respective Sales leaders to optimize pipeline velocity and closed‑won outcomes
- Track and measure lead lifecycle impact through closed‑won/lost opportunities to improve lead quality and maximize ROI
- Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
- Manage and coordinate online presence and positioning for different products and market segments to maximize awareness
- Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry events, advertising, and client dinners
- Collaborate with other B2B marketing leaders within Dow Jones to share learnings
You Have
- At least 15 years of B2B marketing experience in complex, matrixed environments, ideally within financial information services
- Experience with enterprise subscription products
- Extensive experience working with sales organizations in ABM activities and lead generation campaigns that shorten sales cycles and increase conversion rates
- Experience managing and developing direct reports
- Deep understanding of the full marketing mix and the ability to prioritize levers based on ROI
- Experience leading a centralized marketing model where influence is exercised without direct line authority
- Strong background managing significant marketing budgets focused on high‑impact resource allocation and cost efficiency
- Ability to act as a trusted advisor to GMs and Business Leaders, articulating strategy and justifying investments
- Willingness to work on‑site in Midtown Manhattan office 3 days a week
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Compensation
Base Pay Range: $250,000 – $300,000.
We offer competitive and flexible compensation including bonus‑eligible roles with targets based on market benchmarks and individual contributions, and benefits‑eligible roles with a comprehensive benefits package.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, or any other protected characteristic. We are committed to providing reasonable accommodation for qualified individuals with disabilities.
Contact
If you need assistance or accommodation in completing your application due to a disability, email us at Please put “Reasonable Accommodation” in the subject line.
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