Director, Product Marketing

Director, Product Marketing

The Director, Product Marketing is responsible of driving global growth of our products through development and execution of market strategies that target specific segments. This position needs a solid mix of commercial and technical skills as the Market Segment Manager will work closely with engineers, sales managers, and program managers.
General Responsibilities
Oversees development and implementation of marketing plans and assist with product promotion to deliver business results
Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing
Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
Reduces broad concepts and business strategies into structured product marketing plans
Oversees market research, monitors competitive activity, and identifies customer needs
Establishes pricing strategies and develops marketing tools for successful product introductions
Develops new product definition strategies and business plans with joint departments
Experience / Qualifications
A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
Ability to lead, coach, and develop team members
Holds self and others accountable to achieving goals and standards
Ability to work in a fast-paced environment to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Base Salary Range:
$177,120.00 - $243,540.00
At Sensata, our employees are the key to our success and growth. We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only. Sensata considers several factors when extending an offer, including, but not limited to, a candidate's experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.
Smarter Together
Collaborating at Sensata means working with some of the world's most talented people in an enriching environment that is constantly pushing towards the next best thing
Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication
As OneSensata, we are working together to make things work together