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Digital Marketing Manager

Creative Chaos, New York, NY, United States


Digital Marketing Manager

Job Summary: The Digital Marketing Manager at Creative Chaos will be responsible for leading and managing all digital marketing initiatives to drive brand awareness, customer acquisition, and retention. You will develop comprehensive digital marketing strategies, oversee a team, and work cross-functionally to ensure successful execution and optimization of campaigns across multiple digital channels.
Key Responsibilities:
Develop and implement end-to-end digital marketing strategies that align with business goals.
Manage and optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising.
Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic.
Oversee email marketing campaigns and marketing automation to boost engagement and conversion rates.
Plan and manage content marketing efforts including collaborations with content creators and designers.
Analyze campaign performance using analytics tools (Google Analytics, HubSpot, etc.) and provide actionable insights for continuous improvement.
Manage digital marketing budgets and allocate resources effectively for maximum ROI.
Lead, mentor, and support a digital marketing team to meet performance objectives.
Stay updated on the latest trends and technologies in digital marketing to innovate and maintain competitive advantage.