Partner Development Executive

Partner Development Executive

Company Overview

Perform[cb] is a leading digital advertising company specializing in outcome-based marketing (OBM) and customer acquisition. As a performance marketing innovator, we empower clients to pay only for measurable outcomes-such as app installs, leads, or sales-rather than impressions or clicks. Leveraging AI and data-driven insights, we connect brands with their ideal customers across a broad range of digital channels.

Role Overview

We are seeking a Partner Development Representative to support the growth and activation of our partner supply across digital performance channels. This role focuses on identifying, recruiting, onboarding, and activating new partners that can drive performance for Perform[cb]'s advertiser clients.

The Partner Development Representative will work closely with the broader Partner Development Team, as well as Sales, Growth, Marketing, Revenue Operations, and Compliance teams, to help identify new supply opportunities and ensure partners are successfully introduced to the Perform[cb] platform. This role is highly execution-focused and ideal for someone interested in building a career in partner development, affiliate marketing, or performance marketing.

Key Responsibilities

Responsible for the prospecting, recruitment, onboarding, and development of new partners into the Perform[cb] Engine
Research and identify potential partners across multiple sources including trade shows, industry forums, referral programs, existing partner networks, LinkedIn outreach, affiliate communities (e.g., STM, AffLIFT), partner directories, third-party SaaS platforms (e.g., Tune, HasOffers, Impact), Discord groups, Slack communities, and vertical-specific media buying forums
Coordinates with VP of Partner Development and Perform[cb] leadership to analyze sales pipelines and existing advertiser business in order to match recruitment efforts with real-time marketer demand
Conducts regular channel gap analyses to identify the most strategic and impactful partner growth opportunities
Works with Marketing, RevOps, and other internal resources to identify, attract, and engage top-tier partners
Manages the flow and optimization of organic partner sign-ups, fostering an active and profitable long tail of supply.
Conducts recurring audits of the partner base to identify and cultivate high-potential long tail partners into high-value contributors
Partners closely with the Revenue Operations team to establish scalable tools and recurring processes for identifying, vetting, and sourcing new partners
Aligns recruitment priorities with Compliance to ensure that partner applications, vetting, and onboarding processes are secure and standardized
Collaborates with Growth and Sales teams to promote newly sourced channels and partners, including participation in high-value client pitches and development of positioning/messaging
Qualifications

Education & Background

Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent work experience).
Experience in affiliate marketing, partner management, or business development (2-5+ years depending on seniority).
Strong understanding of performance marketing ecosystems, including networks, SaaS tracking platforms (e.g., Tune, HasOffers, Impact), and affiliate communities.
Skills & Competencies

Prospecting & Recruitment

Proven ability to source and attract partners through multiple channels (trade shows, LinkedIn, forums, SaaS platforms, communities, etc.).
Experience building and managing a partner pipeline.

Analytical Abilities

Skilled at conducting gap analyses to identify high-value opportunities.
Comfortable working with leadership to analyze pipelines and align with demand.

Relationship Management

Strong communication and negotiation skills for engaging new partners and fostering long-term relationships.
Ability to identify and nurture high-potential partners into top contributors.

Collaboration & Cross-Functional Work

Experience working closely with Marketing, Sales, RevOps, Compliance, and Research teams.
Comfort in participating in client pitches and shaping partner positioning.

Operational Strengths

Knowledge of partner onboarding best practices and compliance processes.
Familiarity with optimizing organic sign-ups and managing a long tail of supply.
Strong organizational skills, with the ability to manage multiple recruitment streams simultaneously.

Tools & Technical Knowledge

Familiarity with affiliate tracking platforms (e.g., Tune, HasOffers, Impact, Partnerize).
Experience leveraging partner directories, referral systems, and SaaS marketplaces.
Comfortable using CRM and pipeline management tools (Salesforce, HubSpot, or similar).
Proficiency in Excel/Google Sheets for tracking, auditing, and analyzing partner performance.