Product Marketing Specialist (Change Management)

Role: Product Marketing Specialist, Change Management
Duration: 12 - 18 months
Hours: 40 hours/week
Location: 100% Remote

We're partnering with a globally recognized investment management firm undergoing a large-scale transformation of its data and operating model following a recent enterprise platform implementation.

This is a

high-impact consulting engagement

focused on

driving adoption, alignment, and behavioral change across a complex organization . The role sits at the intersection of

product marketing, internal communications, and change management -with a strong emphasis on strategic influence over execution.

What You'll Do

This is not a traditional product marketing role. You'll act as a

trusted advisor to stakeholders , helping guide how teams understand, adopt, and engage with new tools and processes.

Key responsibilities include:

• Lead

change management and adoption strategies

tied to enterprise platform transformation
• Drive

stakeholder alignment

across cross-functional teams and leadership
• Develop and execute

internal communications strategies

(email campaigns, content hubs, messaging frameworks)
• Translate complex technical concepts into

clear, compelling storytelling

for internal audiences
• Design and deliver

training, enablement materials, and adoption programs
• Create internal-facing assets including:

• Messaging frameworks & narratives
• Training materials & playbooks
• Internal campaigns & content (SharePoint, blogs, newsletters)
• Roadmaps, dashboards, and reporting visuals

• Partner closely with product, engineering, and business teams to ensure

consistent positioning and engagement

What Success Looks Like

• Increased adoption and engagement across internal teams
• Clear, consistent messaging that resonates across diverse stakeholders
• Strong executive alignment and confidence in communication strategy
• Measurable impact on behavior change and platform utilization

What We're Looking For

Must-Haves

• 10+ years of experience in

Product Marketing, Product Management, or related field
• Proven ability to operate in a

consultative, stakeholder-facing role
• Exceptional

communication and storytelling skills

(written and verbal)
• Experience influencing

cross-functional teams and senior leadership
• Background in

SaaS, data platforms, or technology-driven environments

Highly Preferred

• Experience in

Change Management or Organizational Transformation
• Strong track record driving

adoption of new tools, platforms, or processes
• Experience with

internal communications strategy

and content ecosystems

Nice to Have

• Exposure to

financial services, asset management, or fintech