Marketing - Marketing Assistant

Job Title:

Marketing Assistant
Department:

Business Development
Reports To:

Director of Marketing
FLSA Status:

Exempt

GENERAL SUMMARY
The Marketing Assistant supports the Firm’s marketing operations across multiple divisions, including Branding and Design, Communications, Growth Strategy Enablement and Client Experience, and Knowledge Management and Pursuits. This role provides broad exposure to the Firm’s marketing functions and is designed to develop a well-rounded understanding of marketing within the architecture and engineering industry.

The Marketing Assistant plays an active role in supporting proposals, qualification packages, presentations, communications materials, branding initiatives, and knowledge management efforts. This position works collaboratively with marketing professionals, architects, engineers, and technical staff to help communicate the Firm’s capabilities, project experience, and brand identity effectively and consistently.

Over time, this role is expected to transition into a more focused position within the Communications division, supporting internal and external communications initiatives, content development, and digital engagement strategies.

SUPERVISORY RESPONSIBILITIES
This position does not have supervisory responsibilities.

ESSENTIAL DUTIES
The following responsibilities define the core expectations of this role. The Marketing Assistant is expected to perform these duties with a high level of organization, professionalism, creativity, and attention to detail.

Mar

keting and Pursuit Support

Assist in the preparation, coordination, and production of proposals, qualification packages, presentations, and other pursuit-related deliverables

Support the development of marketing materials that clearly communicate the Firm’s experience, services, and value to clients

Coordinate with technical staff, architects, and engineers to gather project information and supporting content for marketing efforts

Assist with formatting, editing, and organizing pursuit documentation to ensure consistency with Firm standards and branding

Support award submission preparation and related marketing initiatives

Communications and Content Development

Assist in the development of written communications materials, including press releases, newsletters, announcements, blog posts, and internal communications

Support the creation and editing of social media content and digital communications materials

Help maintain consistency in messaging, tone, and visual identity across all communications platforms

Contribute to storytelling efforts that highlight the Firm’s projects, culture, expertise, and accomplishments

Assist with website updates and other digital communication initiatives as needed

Branding and Design Support

Support branding and visual communication efforts for presentations, collateral materials, and marketing campaigns

Assist with graphic layout and content organization for print and digital materials

Help maintain consistency with the Firm’s branding standards across all marketing assets

Participate in visual storytelling efforts that enhance the Firm’s market presence and client engagement

Research and Knowledge Management

Conduct research to support business development efforts, marketing campaigns, pursuits, and award submissions

Assist in maintaining and organizing marketing resources, including project information, resumes, content libraries, and knowledge management systems

Support updates and organization within SharePoint and other internal databases or content management platforms

Help ensure that marketing information and project data remain accurate, current, and accessible

Collaboration and Professional Development

Collaborate with marketing team members and technical staff across multiple disciplines and offices

Gain exposure to growth strategy initiatives, client experience efforts, and pursuit planning processes

Support a collaborative and team-oriented work environment

Demonstrate a willingness to learn and grow within the Firm’s marketing organization

Participate in departmental meetings, planning discussions, and marketing initiatives as assigned

Assist with the preparation and coordination of marketing materials, including proposals, qualification packages, and presentation decks.

Support the creation of compelling written content that clearly communicates our services and project experience.

Collaborate with architects, engineers, and technical staff to gather project details and translate them into clear, client-focused marketing language.

Help maintain internal marketing resources and content libraries, such as OneNote or SharePoint.

Assist with the composition of firmwide communications such as press releases, newsletters (like the GF Gazette), and other announcements.

Conduct background research for pursuits, award submissions, and marketing campaigns.

Support social media, website updates, and content development as needed.

Additional duties as assigned.

REQUIRED SKILLS AND ABILITIES

Strong writing, editing, and proofreading skills with attention to tone, clarity, grammar, and consistency

Excellent verbal and written communication skills

Strong organizational skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Highly organized, detail-driven, and conscientious

Ability to work collaboratively and professionally across teams and disciplines

Self-starter with a positive attitude, strong initiative, and willingness to learn

Ability to communicate effectively with technical and non-technical team members

Interest in content creation, communications, branding, and visual storytelling within the architecture and engineering industry

Ability to maintain professionalism through reliability, integrity, responsiveness, and thoughtful communication

Proficiency in Microsoft Office 365 applications, including Word, PowerPoint, Outlook, and Excel

Familiarity with Adobe Creative Suite, particularly InDesign, preferred

Familiarity with content management and scheduling platforms such as Planable or similar tools preferred

Familiarity with editing and visual content tools such as Canva, CapCut, or similar platforms preferred

Experience with SharePoint or other content management systems preferred

EDUCATION AND EXPERIENCE

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.

Internship or relevant academic experience in marketing, communications, or the architecture, engineering, and construction industry preferred.