Marketing Operations Specialist - San Antonio

Company: Legend Homes

Job Title: Marketing Operations Specialist

Department: Marketing

Reports to: Director of Marketing Operations

Status: Full Time / Non-Exempt, Hourly

Job Summary
The Marketing Operations Specialist will manage all tactical marketing communications for the division to ensure a consistent and best-in-class customer experience in all Legend and Princeton Classic communities. Works as the marketing liaison between on-site Sales teams and the internal marketing department to coordinate and manage all marketing needs directly related to sales. Manages and implements all marketing strategy on a community-level basis, including plans, signage, collateral, pricing, and web presence.

Supervisory Responsibilities
No direct reports. Expected to communicate regularly with the Sales (both on-site and online) and Marketing team to ensure objectives of the position are maintained.

Duties & Responsibilities

Demonstrate robust knowledge of product and communities to provide insight and recommend strategic community marketing initiatives based on traffic and sales performance on a weekly and monthly basis.

Work collaboratively with the sales and marketing team to develop and maintain lead generation activities including Realtor relations, business outreach, and SimplyHome partnership efforts.

Request marketing content for community initiatives from regional marketing management for eblasts, events, social media, and promotions.

Actively monitor website and manage all content including new communities, listings, pricing, and close outs. Ensure all 3rd party external feeds are functioning correctly and troubleshoot as needed.

Generate, organize, and distribute all marketing collateral including renderings, floorplans, price sheets, community information sheets and signage. Coordinate all marketing requests from the field.

Execute model grand opening and community closing timelines and manage logistics around the following:

Community signage plans and needs (external signs, billboards, internal community signs, model home signage, etc.)

Model home and sales center furniture plan, including initial design scheduling and coordinating final install date

Website content including community details, plans, pricing, photography, etc.

Sales collateral orders and delivery of floorplans, feature sheets, brochures and price sheets

Google My Business listings and appropriate map adjustments and/or creation for new communities

Coordinate the planning and logistics for all public, Realtor, community and Sales team events and promotions.

Visit all communities in the division throughout the month to assess community appearance and meet with sales team.

Work collaboratively with division management and marketing management to execute established business objectives.

Manage all vendor relationships, code, and prepare invoices for payment.

Utilize Salesforce to generate department reporting needs, including weekly traffic reports and inventory home listing reports.

Implement overall corporate branding strategy across community-level marketing plans and deliverables.

Assist with all other duties as assigned.

Required Skills & Abilities

Friendly and welcoming demeanor with the ability to maintain professionalism and a strong customer-focused demeanor with demanding clientele.

Excellent time management skills, detail-orientation, ability to manage multiple projects simultaneously and prioritize work.

Strong decision-making and problem-solving skills, along with advanced conflict resolution skills.

Effective communication and interpersonal skills and proficient in English. Must be able to articulate needs and convey information verbally and in writing effectively with employees, customers, supervisors, and co-workers throughout the organization.

Knowledge of management methods and sound employee relations techniques with an ability to connect to staff, troubleshoot problems and help teams collaborate, as necessary.

Able to work in an equitable, inclusive, and diverse environment. The Camillo family of companies are committed to enhancing equity, inclusion, and diversity, including hiring talent from all backgrounds.

Detail-oriented and meticulous with data entry and management.

High-energy, self-starter who thrives in a complex and exciting environment.

Experience and working knowledge of Salesforce preferred.

Experience and working knowledge of Adobe Creative Suite preferred.

Experience and working knowledge of Monday.com or similar project management platform experience preferred.

Education and Experience

Bachelor’s Degree required

Minimum 2 years real estate marketing experience preferred

Physical Requirements & Working Conditions

Physical factors:

Indoor desk job – 50‑75%

Driving to communities (existing and new) – 25‑50%

Working conditions:

Monday - Friday. 40 hours per week. Overtime may occasionally be necessary.

EEO Statement
Camillo Companies value a diverse and inclusive workplace. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, and veterans to apply. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members regardless of race, color, religion, sex, gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, pregnancy, parental status, military service, or other non‑merit factor.

#J-18808-Ljbffr