We Are Ipsos
Ipsos is the third largest market research company in the world, present in over 90 markets and employing more than 18,000 people. Our research professionals, analysts and scientists build unique multi‑specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers and employees.
Job Description
The Marketing Strategy & Understanding (MSU) Vice President is a senior research and account management leader responsible for building and developing the MSU team, creating partnerships with internal Ipsos groups and clients, and driving business development in selected geographies and sectors. The MSU VP is financially responsible for a specific portfolio of clients and is expected to lead strategy, advisory, and execution of market intelligence, opportunity assessment, and brand portfolio initiatives.
Core Responsibilities
- Develop and lead the MSU team, providing coaching and mentorship.
- Build and nurture strong client relationships, identifying opportunities, proposing solutions, and growing long‑term engagements.
- Oversee the delivery of key MSU programs, including attitude & usage, jobs to be done, market landscape, white space exploration, segmentation, path‑to‑purchase, brand positioning, and growth strategy.
- Manage the financial performance of the client portfolio, meeting profitability and growth targets.
- Represent Ipsos externally at industry conferences, publish thought‑leadership content, and advocate the organization’s expertise.
Skill Set Required
- Strong experience with custom survey design, sampling plans and analysis.
- Experience in consumer, brand, and shopper insights, as well as designing research for both B2B and B2C audiences.
- Broad knowledge of market research methodologies across qualitative, quantitative, and behavioral science techniques.
- Excellent communication skills, able to translate complex data into actionable insights.
- Proven ability to develop and sustain client relationships and pursue new business opportunities.
- Minimum 10 years of quantitative market research and consulting experience, with a deep specialization in the technology and media sectors.
- Global research experience preferred.
Core Competencies
- Diplomacy and aptitude to manage sensitive situations with clients and internal teams.
- Strong mediation and facilitation skills, trusted to resolve problems.
- Deep expertise in MSU design and research methodologies, and a commitment to developing innovative approaches.
- Excellent written and presentation communication abilities.
- Business‑development focus aligned with organizational growth strategy.
- Transformational leadership, coaching, and peer‑development capacity.
- Strategic vision, delivering inspiring insights and communicating needs effectively across the organization.
- Ability to hold tough conversations when business and individual needs diverge.
Compensation
In accordance with NY, CO, CA, and WA law, the estimated base salary range for this role is 140,000 USD to 150,000 USD. Final salary will be determined based on location, experience, skills, education, and certifications.
Benefits
Ipsos offers a comprehensive benefits package including generous paid time off, health coverage, wellness programs, and a flexible workplace policy.
Commitment to Diversity
Ipsos is committed to building an inclusive culture that values each employee’s individuality and diverse perspectives. It is an Equal Opportunity Employer. All qualified applicants receive consideration without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected class.
About The Team
The MSU Service Line delivers strategic research that provides contextual insight to help clients navigate dynamic markets. The portfolio includes brand research, category and consumer fundamentals, and solutions such as whitespace identification and market sizing.
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