Remote Marketing Coordinator

Growth Marketing & Enrollment Coordinator (Operations-Savvy)

We're hiring a Growth Marketing & Enrollment Coordinator to own our inquiry → trial → enrollment pipeline, including paid social campaigns, CRM automation (GoHighLevel), and follow-up communications. This role blends growth execution with operational discipline—so marketing reflects real capacity, real parent pain points, and a premium customer experience.
Core Outcomes You Own

Faster lead response times and clean pipeline tracking
Increased qualified inquiries and improved conversion (lead→trial, trial→enroll)
Consistent, brand-aligned parent communication throughout enrollment
Reliable reporting and monthly optimization recommendations
What You'll Do

A) Growth Marketing (Primary)

Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting
Run structured experiments (audiences, creatives, offers, landing/lead flows)
Maintain a simple monthly marketing calendar aligned to enrollment targets
Coordinate creative needs with the team (briefs, asset requests, messaging angles)
B) CRM + Enrollment Communications (Primary)

Own lead follow-up cadence via email/SMS/calls and ensure response speed
Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)
Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs
Use warm, clear, professional English aligned to Cadenza's brand voice
C) Enrollment Ops Support (Secondary — tied to growth only)

Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking
Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)
D) Projects / Continuous Improvement

Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)
Produce weekly snapshots + a monthly performance review with clear next actions
What Success Looks Like (First 90 Days)

Launch/optimize 2–4 paid campaign tests with clear reporting and learnings
Implement or improve core GoHighLevel sequences (new lead nurture, trial reminders, reactivation)
Improve pipeline visibility: every lead has a status + next step
Deliver a monthly report covering: inquiries, lead→trial, trial→enroll, response time, top learnings and next tests
Tools You'll Use

GoHighLevel (CRM + automations)
Meta Ads Manager (and related tools)
My Music Staff (MMS)
Google Workspace (Docs/Sheets)
Basecamp (projects)
ChatGPT / AI tools (for drafting, systems, and workflow efficiency)
Required Qualifications

2+ years in growth marketing, marketing ops, enrollment/sales ops, or CRM-driven marketing
Hands-on paid social experience (Meta preferred)
Strong written/spoken English and high attention to detail
Highly organized and reliable (can manage a pipeline + deadlines + SOPs)
Comfortable working in a high-standards environment with feedback and approvals on key campaigns/messages
Nice-to Haves

GoHighLevel experience
Education/family services business experience
Copywriting + basic creative coordination
Understanding of music education (bonus)