We are seeking a senior director of marketing, OS and lead generation suite to own and scale one of the most critical product pillars at HighLevel. This leader will define the vision, strategy, and execution across our end-to-end lead generation and marketing operating system, ensuring our customers can attract, capture, nurture, and convert leads seamlessly. This role sits at the intersection of product, growth, and platform strategy and will oversee a broad and highly integrated portfolio of tools that power the full customer acquisition lifecycle.
Product Scope
You will lead strategy and execution across a comprehensive suite of products, including:
- Lead Capture and Conversion: Funnels and Websites, Funnel AI, Forms, Surveys, Quizzes, QR Codes, Chat Widgets, Countdown Timers, and Funnel Widgets.
- Traffic and Acquisition: Digital Ads, SEO, AEO, GEO, Online Listings, Google Business Profile (GBP), Domains, and URL Redirects.
- Engagement and Nurture: Email marketing, email AI, social planner, blogs, reputation management, and notifications.
- Growth and Monetisation: Affiliate Manager, Loyalty and Referral Programmes.
- Brand and Content Systems: Template Library, Brand Boards, Media Storage, and Webinars.
- Data, Analytics and Tracking: Dashboards, Reporting, Analytics, and External Tracking.
- Emerging Experiences: Vibe and next-gen AI-driven marketing workflows.
The candidate will have responsibilities across the following functions:
Vision and Strategy
- Define and own the long‑term vision for HighLevel's Marketing OS and lead generation ecosystem.
- Identify opportunities to unify fragmented tools into a cohesive, AI‑powered growth platform.
- Drive product strategy that increases lead volume, conversion rates, and customer ROI.
Product Leadership
- Lead a group of product managers and cross‑functional teams across multiple product lines.
- Ensure tight integration across all surfaces to deliver a seamless user experience.
- Prioritise investments across a large surface area with clear ROI and customer impact.
Growth and Monetisation
- Partner with Growth, Sales, and Customer Success to drive adoption of core lead gen tools and expansion of revenue across the suite.
- Measurable improvements in customer acquisition performance.
- Develop packaging and positioning strategies for bundled and standalone offerings.
AI and Automation Innovation
- Embed AI across the ecosystem (Email AI, Funnels AI, Vibe, etc.) to create autonomous marketing workflows.
- Lead the transition from tools to intelligent systems that execute for the customer.
Platform and Ecosystem Thinking
- Ensure all products operate as part of a unified marketing OS, not standalone features.
- Drive extensibility through APIs, integrations, and ecosystem partnerships.
- Collaborate with other platform leaders (CRM, Payments, Conversations, etc.)
Data and Performance Ownership
- Establish and track core metrics: Lead generation volume and quality. Conversion rates across funnels. Campaign performance (ads, email, SEO). Customer ROI and LTV impact.
- Build feedback loops using analytics and reporting to continuously optimise performance.
Cross‑Functional Leadership
- Work closely with Engineering, Design, Marketing, Sales, and Support.
- Align stakeholders around roadmap priorities and platform direction.
- Act as a key executive voice for this product pillar internally and externally.
Requirements
- 10+ years of experience in product management, growth, or marketing technology.
- Proven track record leading large, complex product portfolios or platforms.
- Deep expertise in lead generation, digital marketing, and conversion systems.
- Experience with tools such as funnels/landing pages, paid ad platforms, email marketing and automation, and SEO/local SEO.
- Strong understanding of SMB and agency needs.
- Experience integrating or building AI‑driven product experiences.
- Demonstrated ability to lead senior ICs and managers across multiple teams.
- Highly data‑driven with strong business and monetisation acumen.
Good to Have
- HighLevel becomes the default Marketing OS for agencies and SMBs.
- Customers can launch and optimise end‑to‑end lead generation systems in minutes.
- Significant increases in lead volume generated through the platform and conversion rates across funnels and campaigns.
- Adoption of AI‑powered workflows, a unified, extensible platform that replaces multiple point solutions.