Head of Growth / Performance Marketing

Head Of Growth / Performance Marketing

We are seeking an experienced Head of Growth / Performance Marketing to lead and scale our paid acquisition efforts across Meta, Google, and Amazon. This role owns the full-funnel performance marketing strategy, driving efficient customer acquisition, revenue growth, and long-term scalability.
As a senior leader, you will set strategy, manage significant media budgets, build and mentor a high-performing team, and partner closely with creative, product, and analytics stakeholders to deliver measurable growth.
Strategic Leadership

Develop and execute a comprehensive performance marketing strategy across all paid acquisition channels
Define acquisition targets, budgets, KPIs, and success metrics aligned with business objectives
Build annual and quarterly growth plans with clear performance benchmarks
Lead cross-functional initiatives with creative, product, and analytics teams
Drive experimentation, learning agendas, and continuous optimization across the funnel
Channel Management & Optimization

Meta Ads

: Own advanced campaign structures, audience strategy, creative testing frameworks, and scaling methodologies
Google Ads

: Manage Search, Shopping, YouTube, and Performance Max campaigns
Amazon Advertising

: Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Implement attribution modeling, incrementality testing, and lift studies across channels
Translate performance insights into creative strategy and optimization recommendations
Team Development & Operations

Hire, train, and manage a team of performance marketing specialists
Establish scalable SOPs, testing frameworks, and reporting standards
Partner with creative teams to improve iteration cycles and ad performance
Collaborate with analytics teams on attribution, LTV modeling, and performance forecasting