About tm:rw
tm:rw is a global retail innovation destination headquartered in the Candler Building, Times Square. We carry 120+ brands spanning technology, design, and well-being, and we don't do ordinary. Our Times Square flagship is built to be experienced, not just visited.
The Role
We're looking for high-energy performers to bring our storefront and floor to life in custom LED robot costumes. This is a fully performance-based role, no retail experience needed, just presence, energy, and the ability to command attention in the middle of Times Square.
You'll perform a choreographed tm:rw show at the store entrance twice per shift, drawing crowds and stopping foot traffic. Between shows, you'll be in costume on the store floor — interacting with customers, walking the space, and running live product demonstrations that feel more like entertainment than a sales pitch.
What You'll Do
Perform two choreographed LED robot shows per shift at the Times Square entrance
Engage with crowds and draw foot traffic into the store between performances
Walk the store floor in full costume, interacting with customers and creating memorable moments
Run live product demos in character, making technology feel exciting and accessible
Maintain high energy and showmanship across an 8-hour shift
Take care of your costume and equipment, flagging any wear or technical issues
Collaborate with the store team on timing, flow, and any special activations or events
Who You Are
A trained dancer, performer, or physical entertainer with professional experience
Comfortable performing in a full LED robot costume for extended periods (heat, weight, visibility)
You can sustain energy and presence across an 8-hour day
Naturally engaging - you know how to read a crowd and pull people in
Reliable, punctual, and professional -
Comfortable learning basic product talking points to weave into in-store demos
Experience with stilt walking, mascot performance, or character work is a strong plus
Bilingual or multilingual is a bonus given our Times Square audience
Schedule & Compensation
8-hour shifts with two scheduled show performances and structured breaks
$17/hr + Commissions and bonuses
All costumes and equipment provided
Times Square location - Candler Building, 220 W 42nd St

In-store entertainer (New York)
tm:rw, New York, NY, United States
Salary: $17/hr