Product Marketing Associate

Job Description

Job Title: Product Marketing Associate

Department Name: Brand Marketing

Effective Date: April 2026

Reports to (title): Sr. Director of Strategic Programs and Business Development

# of Direct Reports: 0

# Indirect Reports: 0

Individual Contributor: X Yes No

Full Time/Part Time: Full Time

# Hours Per Week: 40

Average Work Schedule: Monday - Friday 8:00 AM - 5:00 PM

Location Dallas TX

Job Summary:

The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.

Scope of Job:

This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.

Primary focus areas include supporting the execution of:

Product storytelling and external marketing copy (PDPs, campaigns, digital channels)
Internal product education and training content
Cross-functional product marketing support across brand, retail, and e-commerce

Key stakeholder relationships include Product Development, Merchandising, E-commerce, Retail Operations, Creative, and PR.

Core KPIs include PDP conversion rate, organic traffic, email engagement, associate training completion, and product-related social engagement, in partnership with cross-functional teams.
This role is responsible for developing and maintaining product copy standards and training content in collaboration with key stakeholders and escalates broader brand or campaign decisions as needed.
Duties/Responsibilities:

Customer Experience & Business Performance Contribute insights and recommendations to support brand and business objectives
Partner cross-functionally to align product messaging with broader business goals
Support commerce channels with accurate and compelling product information
Champion the customer perspective across all product storytelling and packaging
Internal Communications & Training Support the development and maintenance of product training materials for retail, customer service, and wholesale partners
Create internal product launch communications to support cross-functional alignment
Build onboarding and ongoing product education programs
Partner with Retail Operations and leadership to ensure training effectiveness
Translate technical product details into clear, usable associate-facing content
Establish feedback loops to continuously improve product knowledge and training effectiveness
External Marketing Copywriting Support the development and execution of product-focused copy across digital channels (PDPs, email, social, paid media)
Support PDP standards, including product naming, descriptions, and SEO-informed content in partnership with E-commerce
Collaborate with marketing teams to develop product-driven campaign messaging
Support product launches with omnichannel copy (digital, in-store, partnerships)
Ensure brand voice consistency across all product-related content
Partner with Creative on campaign development and execution
Operational Excellence Contribute to product marketing recommendations informed by customer insights and market trends
Support photoshoots and product-related content creation as needed
Partner with Product teams to gather and translate product details for marketing use
Maintain organized product knowledge and content documentation
This role may perform additional duties as assigned to support business needs.

Required Skills/Abilities: Strong written communication skills across multiple marketing channels
Understanding of e-commerce and SEO best practices
Experience developing product or brand education content
Ability to collaborate cross-functionally across multiple teams
Strong organizational and project management skills
Ability to analyze trends and translate insights into actionable content
Proficiency in Microsoft Office and Google Suite; CMS/e-commerce experience a plus
Strong attention to detail and ability to learn complex product information
Education, Experience, and/or Certifications: 2-4 years of experience in product marketing, copywriting, brand marketing, or similar
Bachelor's Degree in Marketing, Communications, English, Journalism, or related field
Relevant certifications (SEO, content marketing, etc.) a plus
Experience in luxury, fashion, footwear, or lifestyle brands preferred
Physical Requirements: Prolonged periods of sitting and working on a computer
Ability to occasionally lift up to 15 pounds
Ability to effectively communicate
Travel up to 25% as needed to support business and brand initiatives

Haley Sorbo

Sr. HR Manager

4/17/26

Completed By

Title

Completed date

Revision date: initial description 04/15/2026