Product Marketing Assistant

Product Marketing Assistant

Location: Atlanta, GA Reports to: Marketing Manager Job Type: Full-time Note On-campus work in Atlanta, GA
We are seeking a dedicated and dynamic Product Marketing Assistant to join our growing marketing team. This role is perfect for a motivated individual with a passion for marketing and a keen interest in product management. The Product Marketing Assistant will play a crucial role in supporting the development and execution of marketing strategies that drive product awareness, engagement, and sales.
Key Responsibilities:

Assist in developing and executing marketing campaigns for new and existing products.
Conduct market research to gather insights on competitors, customers, and industry trends.
Collaborate with product managers to define product positioning and messaging.
Support the creation of marketing materials, including brochures, presentations, and website content.
Coordinate with sales teams to align marketing strategies and support sales efforts.
Monitor and report on campaign performance metrics and suggest improvements.
Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field.
Strong written and verbal communication skills.
Basic understanding of marketing principles and product lifecycle.
Proficiency in Microsoft Office Suite and familiarity with marketing software.
Excellent organizational skills and attention to detail.
Ability to work collaboratively within a team and manage multiple projects simultaneously.