Organic Search Manager (Remote)

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We are pioneering a new era of security, powered by AI since 2016, and market‑leading since day one. Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help teams understand, measure, and reduce human risk across their workforce, defending against deepfakes and emerging AI‑powered threats. We believe protecting organizations from cyber threats and creating a positive environmental impact go hand in hand – true resilience is collective, requiring us to protect people, data, and the planet.

Remote positions open to the US only.

Overview
The Organic Search Manager will lead the SEO and GEO strategy that aims to dominate search engine results and emerging generative AI platforms. This role is responsible for improving organic rankings while ensuring our brand is the authoritative source cited by Large Language Models (LLMs) and conversational AI platforms.

Responsibilities

Own the end‑to‑end identification and execution of a full‑funnel keyword strategy, targeting high‑intent keywords, head terms, and question‑based queries to drive qualified organic traffic.

Actively monitor keyword performance and implement on‑page optimization tactics to secure Position 1 rankings.

Analyze competitor keyword profiles to identify missed opportunities and recapture market share.

Develop and execute strategies to ensure brand authority within AI‑generated answers and LLMs and conversational search platforms.

Identify audience‑aligned prompts and optimize site architecture to ensure brand content is selected as the preferred answer for generative search responses.

Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.

Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals for a frictionless, high‑speed user experience.

Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.

Partner with content teams to develop optimized content.

Execute precise optimizations for page titles, meta‑descriptions, H1‑H4 tagging, and internal linking structures to maximize relevance and ranking power.

Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI‑tracking platforms.

Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.

Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI‑first search landscape.

Minimum Qualifications

Bachelor’s Degree in Marketing or a similar field, or equivalent work experience.

5+ years of experience managing organic search strategy.

Experience with B2B marketing in the technology industry (IT security and SaaS marketing a plus).

Experience with Salesforce and Google Analytics.

Significant experience managing SEO and GEO strategy.

Excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions.

Expert in end‑to‑end marketing for inbound marketing functions.

Strong analytical skills and the ability to extract meaning from data and apply it to improving program performance.

Base pay for this position ranges from $120,000 – $130,000, which will vary depending on how well an applicant’s skills and experience align with the above.

Application deadline: 6/15/2026. This is our good‑faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate is identified.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected under applicable law. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.

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