Associate Director, Marketing Effectiveness

* Maintains positive, collaborative partnerships with internal stakeholders and clients.* Exhibits strong analytical, project management, storytelling and communication skills.* Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.* Creates measurement strategies, learning agendas and roadmaps with input from internal stakeholders.* Contributes to the success of other team members by providing training, knowledge sharing and best practices* Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)* Manages day to day performance and career growth of junior team members* Manages a cross-functional team a team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis). Jumps in on execution when needed, but particularly custom and ad hoc analyses.* Ensures all work delivered is high quality and accurate.* Packages deliverables in an articulate, easy-to-understand format with a clear storyline that addresses client business needs.* Present client deliverables with excellent communication skills, with ability to convey and package technical findings in simple terms* Lead execution of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design* Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities* Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance* Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance* Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions* Ensure alignment between day-to-day analytics support & approved measurement frameworks* Prepare & deliver executive-level presentations for internal and external audience* Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies* 6+ years in a quantitative business environment* 3+ years in marketing analytics, preferably in an agency environment with knowledge of the media planning process* Hands on experience in third party media tracking and reporting tools, with a focus on standard media metrics* Experience in data visualization (Excel, Tableau, Power BI, Datorama)* Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)* Demonstrates understanding of digital tagging, tracking, QA, and maintenance* Advanced in SQL, Python, or R* Experience in site analytics, Adobe or GA4, a plus* Advanced MS Office Skills (MS Word, Excel, Powerpoint) including relevant experience, knowledge, skills, and other factors Benefits available with this position include:

• Medical, vision, and dental insurance, • 401k, employee leave benefits, including, but not limited to providing time off

Dentsu benefits, please visit www.dentsubenefitsplus.com.To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. *At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.**#LI-MS3 #LI-Remote*
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