Senior Director, Marketing Effectiveness

The Senior Director of Marketing Effectiveness for Social is an innovative role that combines deep social experience, and analytics rigor. This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms. Also, partner with internal and external stakeholders to give input on product creation, beta and alpha opportunities and thought leadership. This role will uniquely sit between Marketing Effectiveness and Social, reporting into Marketing Effectiveness leadership with a dotted line into the head of Next Gen Social. skills.knowledge sharing and best practices.**Qualifications: **5+ years in marketing analytics with knowledge of the media planning process specifically socialExperience with all social platforms and their attribution approach (Meta, TikTok, Reddit, YouTube, Pinterest and Snap) Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversionsExperience in data visualization (Excel, Tableau, Power BI, Datorama)Experience with digital tracking, including knowledge of limitations and advantages Advanced MS Office Skills (MS Word, Excel, Powerpoint) including relevant experience, knowledge, skills, and other factors Benefits available with this position include: • Medical, vision, and dental insurance, • 401k, employee leave benefits, including, but not limited to providing time off Dentsu benefits, please visit begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.#LI-Hybrid#LI-AB2
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