Web App Product Manager - Collegiate (University of Wisconsin)

WEB AND APP PRODUCT MANAGER
The web and app product manager oversees the functionality of the website and app, evaluates and manages website performance, and develops, maintains and updates website and app content.

ESSENTIAL FUNCTIONS

Responsible for planning, implementing, managing, monitoring, and upgrading UWBadgers.com and the Badgers app.

Responsible for troubleshooting all web and app issues

Conduct regular content audits to eliminate redundant and/or duplicate information on the website

Creating appropriate website content aligned with the organization’s strategy at the direction of Head of Brand Marketing

Ensuring website quality and efficiency by conducting regular test plans

Improving the user experience of the website regularly

Collaborate with all staff and management to ensure that the website aligns with brand strategy and revenue growth

Work with external partners, including SIDEARM, but also other integrations

Leverage data to make informed decisions and spot industry and user trends

Create strategies to grow app users and web traffic metrics

Helps to develop and implement push notification strategy for Badgers app

Ensuring full compliance on the website with all laws and regulations

Keeping up-to-date with industry best practices and monitoring competitor websites

Integrate with marketing department in the execution of digital marketing/advertising campaigns.

QUALIFICATIONS

2 years minimum of work experience as a website manager; Experience in Sidearm and support of NCAA Division I Athletics digital tools is encouraged

Great understanding of Search Engine Optimization (SEO)

Ability to troubleshoot website issues in a fast-paced environment

Strong attention to detail with an analytical mind and outstanding problem-solving skills

Excellent content creation and writing skills

Project management ability and fantastic time management and multi-tasking skills

Strong understanding and experience of HTML, CSS and content management systems

Exposure to responsive design techniques

Commitment to user-friendly and creative designs that are also accessible and inclusive

Adobe Suite experience (photoshop for editing photos/graphics)

Copyediting experience

Google Analytics experience

COMPENSATION
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS
Location: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

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