Copywriter & Content Strategist

We are seeking an experienced Copywriter & Content Strategist to help connect our practices and providers with people who need our specialized care. This is a writing-first role, with approximately 70% of responsibilities focused on copywriting and content creation and 30% focused on strategy, planning, and optimization.

You will lead the development of clear, compelling, high-performing content across referral, patient, and digital channels while helping shape the broader content roadmap. From long-form website pages and campaign messaging to provider profiles, patient education, email campaigns, and print collateral, your work will directly influence growth, engagement, and brand trust.

The ideal candidate is an exceptional writer who can adapt tone and messaging for different audiences, simplify complex topics, and create persuasive copy that drives action. You are also strategic enough to understand how content supports broader business goals and customer journeys.

What You Will Do
Copywriting & Content Creation

Write high-quality, conversion-focused copy across formats including websites, landing pages, email campaigns, digital ads, brochures, patient materials, referral communications, and brand campaigns

Develop compelling messaging that reflects brand voice while adapting tone for different audiences, markets, and service lines

Translate complex healthcare and service topics into clear, approachable, consumer-friendly content

Edit and refine content from internal contributors to ensure clarity, consistency, and quality

Collaborate with designers and marketers to bring campaigns and creative concepts to life through strong copy

Develop and maintain editorial calendars aligned with marketing priorities and growth initiatives

Conduct content audits and identify opportunities to improve performance, SEO visibility, and audience engagement

Partner with web, social, and field marketing teams on amplification and distribution strategies

Measure performance of content initiatives and recommend improvements based on results

Help establish scalable content workflows, standards, and best practices across teams

What You Bring

5+ years of professional copywriting experience in agency, in‑house, or brand environments

Strong portfolio demonstrating long-form and short-form copywriting across multiple channels

Exceptional writing, editing, proofreading, and storytelling skills

Ability to write persuasive, audience-focused copy that drives engagement and conversion

Experience balancing creative execution with deadlines, feedback, and multiple priorities

Understanding of SEO fundamentals, content marketing best practices, and digital user behavior

Strong collaboration skills and comfort working with marketers, designers, leadership, and subject matter experts

Preferred Experience

Healthcare, dental, medical, or other regulated industries

Multi-location or multi-brand organizations

Brand voice development and messaging frameworks

Experience writing for both B2C and referral/professional audiences

Application Requirements
To be considered, applicants must submit:

Resume

Portfolio or writing samples showcasing relevant copywriting experience

What Sets You Apart

You know how to make complex topics engaging and easy to understand in written form

You care deeply about brand voice, clarity, and audience trust

You understand that great copy should both sound good and perform well

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