Paid Media Manager (B2B)

Agency :
Ledger Bennett

Job Description :

Paid Media Manager (B2B)

Location:

New York, NY (or flexible, depending on need)
Experience:

4-7 years

About the Role

Ledger Bennett, Havas Media's specialist B2B agency, is seeking a Paid Media Manager to support cross-channel media execution and performance across our global client portfolio.

This role is highly hands-on and focused on day-to-day activation, optimization, and pacing across multiple paid media channels. You will manage execution for a core group of assigned accounts while supporting senior leadership on larger, more complex programs.

You'll work closely with internal stakeholders and global counterparts-particularly across the US and Europe-to ensure campaigns are delivered accurately, on time, and aligned with strategic objectives. The role also involves contributing to process improvements, maintaining best practices, and ensuring spend and performance are tracked correctly.

We're looking for someone who is detail-oriented, proactive, and comfortable working in a fast-paced, entrepreneurial environment-someone who enjoys owning execution, collaborating cross-functionally, and continuously improving how paid media is delivered.

What You'll Do

Execute & Optimize Paid Media Campaigns
Manage cross-channel activation across paid social, programmatic, and other B2B media platforms
Execute campaigns from setup through launch, optimization, and close-out
Monitor pacing, budgets, and performance to ensure campaigns deliver against targets
Implement ongoing optimizations based on performance insights and data analysis
Support Media Investment & Account Delivery

Own activation for a portfolio of assigned client accounts
Support senior team members on larger or global accounts as needed
Ensure campaign structures, budgets, and timelines align with approved media plans
Work closely with account and strategy teams to align activation with client objectives
Maintain Operational Excellence

Follow established activation workflows, best practices, and governance standards
Ensure accuracy across campaign builds, reporting, billing inputs, and platform data
Maintain clean documentation in media management and reporting tools (e.g., MPHQ, Sync, Prisma as applicable)
Support month-end and quarterly reconciliation processes
Collaborate Across Global Teams

Work closely with media colleagues across the US and Europe to ensure consistency in execution
Communicate clearly with internal stakeholders on performance, pacing, and campaign status
Participate in internal training, knowledge sharing, and process improvement initiatives
Contribute to Growth & Innovation

Stay up to date on platform updates, new ad formats, and B2B media innovations
Share learnings and recommendations with the broader media team
Support new business efforts through research, forecasts, and activation input when needed
Platform & Channel Experience

Working knowledge of several of the following is expected:

LinkedIn, Meta, Reddit, and other paid social platforms
Programmatic DSPs (e.g., StackAdapt)
Content syndication platforms
ABM platforms such as 6sense and ZoomInfo is a plus
Google Ads, Microsoft Ads knowledge is a plus
Understanding of campaign architecture, conversion tracking, and performance measurement frameworks
Who You Are

A strong executor who takes ownership of campaigns and follows through on details
Organized and analytical, with a solid grasp of numbers, pacing, and performance metrics
Collaborative and communicative, comfortable working with cross-functional teams
Curious and eager to learn, with an interest in improving processes and best practices
Comfortable operating in a fast-paced, deadline-driven environment
Qualifications

4-7 years of experience in paid media, digital activation, or performance marketing (B2B preferred)
Hands-on experience managing campaigns across multiple paid channels
Experience managing multiple accounts or workstreams simultaneously
Strong attention to detail and comfort working with budgets and data
Proficiency in Excel and reporting tools
Strong written and verbal communication skills

Contract Type :
Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.