Marketing Intern - Digital Content and Social Media

Overview

Description: Marketing Intern - Digital Content and Social Media, GalaFLEX™ Scaffold by BD. BD is a global medical technology company focused on advanced solutions for plastic and reconstructive surgery. This internship supports the Digital Marketing team in marketing strategic initiatives for the GalaFLEX™ Scaffold portfolio and contributes to the digital ecosystem (eCommerce, marketing website, social media, campaigns, and visual content).
Responsibilities

Under the mentorship of the digital marketing team, support digital marketing initiatives, campaigns, and projects.
Assist with the advertising and promotion (AdProm) content approval process.
Strategy and execution of social media content and engagement management.
Assist in the design, publishing, and maintenance of landing page content within Adobe Experience Manager (AEM), including page builds, asset uploads, and component configuration for the GalaFLEX™ Scaffold digital ecosystem.
Assist in the design and optimization of eCommerce and marketing website layouts, ensuring brand consistency, mobile responsiveness, and adherence to BD digital standards.
Manage content calendars (social media, email) and help design/create visual content using tools such as Canva.
Use project management software to assist execution and contribute to project management charts and forward planning.
Develop understanding of the AR&R portfolio and GalaFLEX™ Scaffold strategy in plastic and reconstructive surgery.
Assist with digital marketing responsibilities, including reporting/analytics dashboards, paid advertising planning, persona development, customer journey management, competitive intelligence, SEM and SEO.
Collaborate cross-functionally to drive commercial excellence within marketing.
Education & Qualifications

Current Bachelor’s or Master’s level student in Business, Marketing, Communications, Graphic Design, or related field with an interest in digital marketing and visual content creation.
Proficiency with Microsoft Office Suite and design tools such as Canva or Adobe Creative Suite.
Familiarity with content management systems (CMS), preferably Adobe Experience Manager (AEM) or similar platforms.
Basic understanding of web content best practices including responsive design, accessibility, and user experience principles.
The right candidate will have

Strong curiosity about digital marketing and visual design.
Excellent written and verbal communication skills.
Self-driven with a willingness to learn and execute digital initiatives.
Ability to work proactively and manage multiple projects simultaneously.
Comfort with presenting and sharing new ideas to impact the business.
Ability to work cross-functionally and network within the business.
Ability to thrive in a fast-paced environment of accountability.
*Applicants may submit at least 2 portfolio samples (e.g., social media posts, digital designs, campaign visuals).

#J-18808-Ljbffr