SEO Marketing Manager (Dallas)

Position Overview
We’re looking for a Manager of SEO & GEO who is equally comfortable building a SEO strategy in a Google Doc and shipping a structured data fix in collaboration with an engineer. You will own CARE.com’s organic search presence end-to-end — from identifying opportunities to seeing them through to production — and be a key voice in how AI-driven search and answer engines shape our future growth. This is not a strategy-only role. We expect you to be hands‑on keyboard, deeply analytical, and relentlessly execution-focused.

What You’ll Do

Organic Growth:

Build and execute the SEO roadmap across technical, content, and off-page. Own the numbers: traffic, rankings, conversions. No handoffs, no excuses.

AI-Optimized Search (AIO):

Define and drive CARE.com’s strategy for visibility in AI-generated results — Google AI Overviews, ChatGPT, Perplexity, and whatever comes next. Optimize entity coverage, content structure, and schema to ensure we’re the answer, not just a result.

Technical SEO:

Run audits, triage issues, and ship fixes. Partner with engineering from requirements through QA — you write the tickets, you join the sprints, you own the outcome. SEO is built into the product lifecycle, not bolted on afterward.

Content & On-Page:

Own the full cycle from keyword brief to published page. Build scalable frameworks for programmatic SEO across CARE.com’s care categories. Every page should earn its index.

Cross-Functional Influence:

Be the SEO authority for Product, Engineering, Marketing, and Data. Align with Paid on SERP strategy. Build dashboards that make organic performance impossible to ignore.

Experience

4+ years of SEO experience

Proven track record of driving significant organic traffic and revenue growth at scale

Direct experience working within or alongside engineering/product teams in an agile environment

Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)

Technical Skills

Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar

Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)

Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture

Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)

Soft Skills & Mindset

A bias for action — you move fast, test, learn, and iterate

Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets

Project management chops — you can manage multiple initiatives simultaneously without dropping the ball

Entrepreneurial ownership mentality: you treat the organic channel like it’s yours to build

1–2 years in a lead or manager-level role are a nice to have, you will be cross collaborating heavily with product and engineering teams

Work Environment
Hybrid – In office MW & T

Locations
Dallas, TX | Austin, TX

Salary
Salary Range: $85,000 – $95,000

#J-18808-Ljbffr