Creative Marketing Specialist

Title
Creative Marketing Specialist

Reports to
Director of Marketing & Communications

Classified
Full Time, Non-Exempt

Salary
$50,000/year

Mission
To inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible, and caring citizens.

Job Summary
The Creative Marketing Specialist will report to and assist the Director of Marketing & Communications in contributing to both visual content creation and social media management. They will have the opportunity to gain hands‑on experience in a fast‑paced, creative, non‑profit environment, contributing to projects from concept to completion. This position offers a unique opportunity to merge graphic design skills with social media marketing strategies, contributing to brand awareness and online presence that resonates with a variety of target audiences of Boys & Girls Club of the Northern Plains. This position is based in Brookings, SD.

Major Responsibilities

Leadership:

Belief and promotion of the Boys & Girls Club mission

Belief, commitment, and demonstration of the Boys & Girls Club's core values: integrity, high expectations, teamwork, and quality

Promote and embrace a culture of philanthropy

Provide leadership, direction, and problem‑solving in the areas of projects assigned

Assist in any administrative responsibilities, which may include mailings, print orders, or any other tasks that are applicable

Graphic Design:

Assist in the creation of graphics for digital and print media, including social media posts, marketing materials, community engagement events, presentations, and advertisements

Develop branded content that aligns with our brand identity and resonates with our target audience

Ensure consistency in visual branding across all social media channels and marketing materials

Stay updated on design trends and social media best practices to inform content creation strategies

Assist with other design‑related tasks and projects as needed

Social Media and Website:

Assist in creating content calendars and scheduling posts for optimal engagement

Capture content via photos or videos to be used for graphic or social media use

Adapt tone and style of written communication for different platforms and audiences

Monitor social media channels for trends and opportunities to join relevant conversations

Collaborate with the Director of Marketing & Communications to develop social media campaigns and promotions as needed

Engage with our social media community by responding to comments and messages in a timely manner

Analyze social media performance metrics and provide insights to optimize content strategy

Assist with website content updates as needed

Other:

Complete other duties assigned by the supervisor

Participate in Club‑wide events as determined necessary by the supervisor

Attend and participate in all staff meetings as determined necessary by the supervisor

This position is considered to be safety‑sensitive.

Skills / Knowledge Required

Two years of higher education completed in a graphic design, marketing, communications, or related degree program is preferred

Proficiency in graphic design software such as Adobe Creative Suite, Canva, and video editing tools

Strong understanding of social media platforms including Facebook and LinkedIn

Creative thinking and the ability to translate concepts into visually compelling designs and engaging social media content

Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously

High‑level communication skills, verbal and written

Customer service and organization

Microsoft Office, including Word, Outlook, Excel, and PowerPoint. Work in Canva and Adobe Creative Suite is a plus, but not required

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