Retention Marketing Manager (Lifecycle Growth)

Retention Marketing Manager (Lifecycle Growth)
Application Deadline:

29 May 2026

Department:

Marketing (Mimeo Photos)

Employment Type:

Full Time

Location:

Various

Reporting To:

GM Mimeo photos

Compensation:

$110,000 - $120,000 / year

Description
This role owns customer retention and lifecycle growth for Mimeo Photos, a global direct-to-consumer business focused on turning life’s most meaningful moments into premium printed keepsakes. We'd love to have you onsite in New York, Memphis, Cambridgeshire (UK), or Berlin (Germany), though fully remote is equally welcome.

You will be responsible for converting new customers into repeat buyers, increasing purchase frequency, and growing customer lifetime value. This is a high-impact role that sits at the intersection of marketing, product, and data.

Our customers purchase around key life moments such as holidays, travel, family milestones, and events. Success in this role requires understanding those moments and delivering the right message at the right time to drive action.

This is a hands‑on role with clear ownership. You will execute campaigns directly while also building the strategy that drives long‑term retention and revenue growth.

Key Responsibilities
Lifecycle Strategy & Programs

Own end-to-end lifecycle marketing across email, push, and emerging channels

Build and optimize core lifecycle programs:

Onboarding and activation

Cart and project abandonment

First‑to‑second purchase conversion

Repeat purchase and winback

Develop occasion-based and behavioral campaigns tied to real customer moments

Own day‑to‑day execution in CRM platforms (HubSpot or similar)

Build, launch, and manage campaigns end-to-end

Continuously improve workflows, triggers, and automation

Move quickly by shipping campaigns, learning from results, and iterating

Create and evolve customer segments based on behavior and purchase history

Identify high‑value and at‑risk audiences

Improve targeting through data‑driven personalization

Partner closely with Product to embed lifecycle triggers into the customer experience

Leverage behavioral signals such as project creation, editing activity, and order history

Help shape product experiences that drive activation and conversion

Work closely with Performance Marketing to connect acquisition and retention

Improve conversion from first purchase to repeat purchase

Align messaging and offers across the full funnel

Own and improve key metrics:

First‑to‑second purchase rate

Repeat purchase rate

Revenue from returning customers

Identify drop‑off points across the customer journey and take action

Run structured A/B testing across messaging, timing, and offers

Scale what works

Use AI tools to generate and test content at scale

Increase speed and efficiency through automation

Explore predictive approaches to timing, targeting, and engagement

Skills Knowledge & Expertise
Experience

4–7 years in lifecycle marketing, retention marketing, or CRM roles

Experience in direct-to-consumer or e‑commerce environments

Hands‑on experience executing campaigns in CRM platforms

Strong understanding of customer behavior and retention dynamics

Ability to use data to prioritize and make decisions

Experience with A/B testing and optimization

Comfortable owning both strategy and execution

Mindset

Bias toward action and iteration

High ownership and accountability

Interest in modern marketing tools, AI, and automation

Ability to balance analytical thinking with creative judgment

Creative Judgment

You have strong taste and understand how to craft messaging that resonates emotionally while maintaining a premium brand experience.

What Success Looks Like

90 Days: Core lifecycle flows rebuilt and actively improving performance

6 Months: Measurable lift in repeat purchase behavior and engagement

12 Months: Lifecycle becomes a meaningful driver of revenue and customer growth

Why This Role Matters

Retention is one of the most important growth levers in the business. This role directly impacts revenue, profitability, and the efficiency of customer acquisition.

You will help build a modern lifecycle marketing function that combines data, product integration, and high‑quality creative to drive long‑term growth.

Why Join Mimeo Photos?

Own a critical growth function with direct impact on revenue

Work at the intersection of marketing, product, and data

Build a modern, AI‑enabled lifecycle marketing engine

Partner with a high‑performing Performance Marketing leader to drive full‑funnel growth

Mimeo is an Equal Opportunity Employer (EOE). Our employment decisions are made without regard to race, color, religion, sex, marital status, pregnancy, national origin, citizenship, age, physical or mental disability, genetic information, sexual orientation, veteran status, military status, or any other characteristic or status protected by federal, state, or local law. If you need assistance or an accommodation during the application process due to a disability, it is available upon request.

Benefits
Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area, including low‑cost medical, life insurance, STD/LTD, PTO and 401k.

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