Principal Product Marketing Manager, Retention

About the Role
The Acrobat Product Marketing team is seeking a Principal Product Marketing Manager to drive customer retention for Acrobat’s paid user base, with a focus on reducing churn and protecting long‑term customer value. This role plays a key part in bringing the retention strategy to life by defining how we keep customers in the Acrobat ecosystem and proactively addressing churn risk through user‑facing interventions. Partnering closely with a wide variety of cross‑functional teams, this individual will influence how we retain and engage customers beyond the initial purchase. The role is responsible for consistently reinforcing the value of an Acrobat subscription, identifying key moments of disengagement or cancel intent, and translating insights into actionable customer programs that re‑engage users before churn occurs.

What You’ll Do

Define and evolve the end‑to‑end retention playbook for paid Acrobat users, identifying the highest‑impact opportunities to improve long‑term value.

Identify key moments where users signal potential churn and define proactive interventions before cancellation.

Orchestrate customer touchpoints across product, account, lifecycle surfaces, and more, to deliver cohesive retention experiences in partnership with cross‑functional teams.

Develop strategies to reduce churn and contraction across plans, focusing on keeping users within the Acrobat ecosystem.

Define how Acrobat reinforces its value over time, connecting high‑impact features to meaningful engagement moments.

Own retention messaging and positioning, developing clear narratives that reinforce why Acrobat is worth paying for over time, tailored to key segments, use cases, and moments of engagement or churn risk.

Identify and document the primary use cases that drive sustained engagement, ensuring those use cases are consistently surfaced across product, lifecycle, and account experiences.

Partner with Analytics and Data Science to understand drivers of churn, leverage propensity models, define next‑best actions, and develop interventions that employ these insights.

Act as a strategic advisor on retention experimentation, providing frameworks and marketing recommendations for in‑product, account, and cancel/save testing to drive sustained value beyond initial use cases.

Convert insights into clear, actionable initiatives and roadmaps that enable cross‑functional teams to complete tasks related to retention goals.

Serve as the voice of the Acrobat customer, aligning collaborators and ensuring retention priorities are reflected across product and growth initiatives.

What You Bring

10+ years of experience in engagement & retention, lifecycle marketing, product marketing, or growth roles in SaaS or digital products.

Proven track record of driving user‑facing improvements in retention, engagement, and customer lifetime value.

Ability to collaborate with analytics teams on initiatives such as cohort analysis, behavioral segmentation, and experimentation frameworks.

Experience working cross‑functionally with diverse groups including Product, Design, Lifecycle Marketing, Growth, Analytics, Data Science, Research, Go‑to‑Market, Finance, and Payments teams.

Ability to transform insights into clear strategy, roadmaps, and execution plans.

Strong communication and partner‑management skills; ability to influence and drive execution without direct authority.

Ability to operate in a fast‑paced, ambiguous environment and drive alignment.

Adobe is proud to be an Equal Employment Opportunity employer and does not discriminate based on gender, race, color, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

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