Senior Lifecycle Marketing and Retention Manager

Senior Lifecycle Marketing & Retention Manager

Hiring a data-driven Senior Lifecycle Marketing & Retention Manager to own the strategy and execution of multi-channel lifecycle programs that drive activation, engagement, and long-term retention. The role partners with product, growth, data, and customer success to deliver measurable lifts in LTV while reducing churn.
Key Responsibilities:

Strategy and roadmap: Define the end-to-end lifecycle strategy across onboarding, activation, engagement, expansion, cross-sell, win-back, and churn prevention.
Journey design: Map customer journeys and build automated, behavior-based flows across email, push, in-app, SMS, and on-site messaging.
Campaign execution: Plan and launch always-on programs and seasonal campaigns, including audience segmentation, content briefs, and QA.
Experimentation: Run A/B and multivariate tests on messaging, timing, incentives, and channels; scale winners and document learnings.
Segmentation and personalization: Build scalable segments and dynamic content using demographics, behavior, lifecycle stage, and predicted value.
Analytics and reporting: Own lifecycle dashboards and KPIs (activation, retention, churn, MAU/DAU, reactivation, ARPU/LTV). Translate insights into actions.
Churn reduction: Identify at-risk cohorts, design save offers and educational nudges, and collaborate with support and product on root-cause fixes.
Cross-functional collaboration: Partner with product on event tracking and trigger logic, growth on paid-to-owned handoffs, and data on attribution and forecasting.
Compliance and deliverability: Ensure CAN-SPAM, GDPR, CASL compliance; monitor deliverability and sender reputation; maintain list hygiene.
Team and vendor management: Coach a small team and manage Martech partners, budgets, and contracts.
Skills and Qualifications:

Experience: 2–8+ years in lifecycle, CRM, or retention marketing with proven ownership of KPIs; 2+ years leading programs or people.
Channel expertise: Hands-on with email, push, in-app, onsite modals, and SMS, including automated and transactional messaging.
Tools: Proficiency with platforms such as Braze, Iterable, HubSpot, Customer.io, Salesforce Marketing Cloud, or similar; familiarity with analytics tools (Mixpanel, Amplitude, GA).
Data fluency: Comfortable with event schemas, cohorting, and funnel analysis; basic SQL or Looker/Tableau skills are a plus.
Testing mindset: Strong grasp of experimental design, sample sizing, and statistical significance.
Copy and creative: Ability to brief compelling, clear messaging aligned to brand and lifecycle stage.
Project management: Excellent prioritization, organization, and stakeholder communication in a fast-moving environment.
Compliance knowledge: Understanding of privacy, consent, and deliverability best practices.
Success Metrics:

Improved activation and onboarding completion rates
Higher feature adoption and engagement depth
Reduced voluntary and involuntary churn
Increased reactivation and win-back rates
Growth in ARPU/LTV and net revenue retention
Benefits:

Remote-friendly work with flexible hours
Competitive compensation with performance incentives
Health and wellness benefits
Professional development budget and clear growth path
Collaborative team culture focused on outcomes
Employment type: Full-time, permanent
Work location: Remote