Director of Marketing

Director of Marketing
Location:

Yankton, SD
Full-Time | On-Site
At Explorers Credit Union, we believe in financial empowerment and meaningful connections. We’re looking for a Director of Marketing to lead the strategy, storytelling, and execution behind our brand and growth initiatives.
This is a high-impact, hands-on role where you will operate as a department of one (Delegating graphic design to outside company), owning everything from big-picture strategy to day-to-day execution. The ideal candidate thrives in a fast-paced environment, is highly self-directed, and enjoys turning ideas into action.
What You’ll Do
Develop and execute short- and long-term marketing strategies aligned with the credit union’s strategic plan and growth objectives.
Own and execute all marketing efforts, including brand management, creative development, advertising, digital marketing, social media, website content, and campaign implementation.
Balance strategic planning with hands-on execution—creating content, launching campaigns, and managing projects independently.
Manage a full pipeline of marketing initiatives simultaneously in a high-volume, deadline-driven environment.
Manage to an annual marketing budget.
Oversee internal and external communications, including corporate messaging and public relations.
Collaborate with executive leadership, management, and staff to identify marketing needs and deliver impactful campaigns.
Monitor market trends and campaign performance, using data to refine and improve results.
Manage relationships with external vendors, partners, and community organizations.
Lead product launches, promotions, financial education initiatives, and community outreach efforts.
Coordinate events, sponsorships, scholarships, and donation programs that enhance community presence.
Prepare and deliver presentations to leadership, the Board of Directors, and community audiences.
Participate in special projects and perform other duties as assigned.
What You’ll Bring
Bachelor’s degree in marketing, communications, business, or a related field required (or equivalent experience).
3–5 years of marketing experience with a proven ability to develop and execute multi-channel strategies.
Demonstrated ability to work independently and manage a full marketing function without direct reports.
Strong ability to prioritize, adapt, and execute under pressure in a fast-paced environment.
Experience across digital, social, print, and content marketing platforms.
Excellent written, verbal, and presentation skills.
Strong organizational and time management skills with exceptional attention to detail.
Analytical mindset with the ability to evaluate performance metrics and adjust strategies accordingly.
Experience working with vendors, agencies, and cross-functional teams.
Proficiency with marketing tools and platforms; experience with WordPress preferred.
Knowledge of financial services marketing is a plus.
High level of professionalism, integrity, accountability, and confidentiality.
Why Explore With Us?
High Impact Role:

Own the full marketing function and directly influence the growth and visibility of the organization.

Growth‑Mindset Culture:

Innovation, creativity, and continuous improvement are at the core of how we serve our members.

Community at the Core:

Make a meaningful difference through outreach, education, and volunteer opportunities, including up to 16 hours of volunteer time.

Time to Recharge:

Enjoy 20 days of PTO (increasing with tenure), 11 paid holidays, and your birthday off.

Strong Retirement Support:

Build your future with a 401(k) featuring a 2% employer match plus a 4% nonelective contribution.

Total Rewards That Matter:

Competitive pay and a comprehensive benefits package valued at up to $20,000 annually, including health, dental, and vision coverage; retirement contributions; paid time off; bonus potential; and company-paid life and disability insurance.