Marketing & Content Specialist

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Job Duties

Design, create, and produce visual assets within Hotel brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, monthly e‑blasts
ewsletters and promotional online content; presentations and content for client partnerships.

Plan and execute marketing campaigns & strategies across multiple channels, including email, social media, website, and events with the goal of generating hotel bookings, building and increasing guest loyalty and increasing total revenue for the hotel & restaurant.

Create and maintain a social media content calendar, ensuring a consistent brand message across all channels.

Analyze data and metrics to measure the success of marketing efforts and identify areas for improvement.

Stay up-to-date with industry trends and advancements, recommending new and innovative ways to reach customers.

Collaborate with cross-functional teams, including sales and operations to create integrated campaigns.

Manage and maintain the hotel/restaurant’s websites (and online listings), ensuring they are optimized for and provide accurate information and a positive user experience.

Ensure all marketing materials are on-brand, accurate, and compliant with relevant regulations (GDPR, etc).

Social Influencer lead management, active outreach, promotion and campaign development and main point of contact.

Plan and execute email marketing campaigns, including design, content creation, copywriting and data analysis.

Requirements

5+ years of experience in brand and digital marketing

Excellent written and verbal communication skills

Strong project management and organizational skills

Familiarity with marketing analytics tools and techniques

Experience managing social media accounts and executing social media campaigns

Strong email design and content creation skills

Ability to work independently and as part of a team

Ability to work under tight deadlines and prioritize multiple projects

Schedule

8 hour shift

Day shift

Holidays

Monday to Friday

Weekends as needed

Software Requirements

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro / Final Cut Pro

Fundamental underrating of HTML

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