Executive, Marketing (Social Media)

Overview
This role focuses on translating campaigns, in-store experiences, and brand initiatives into relevant social content, ensuring consistent output while supporting paid amplification and performance tracking. This role will work closely with internal teams and partners to deliver content that drives awareness, engagement, and in-store and online traffic.

Responsibilities
1. Content Planning, Execution & Campaign Support

Support the planning and execution of social content aligned to campaign priorities, tenant features, and in-store happenings

Create and publish content across Instagram, Facebook, TikTok, and Telegram (posts, reels, stories)

Develop planned content with clear timelines and deliverables

Support campaign rollouts across organic and paid channels, including post boosting and basic ad setup

Monitor content and campaign performance, and flag opportunities for optimisation

Ensure consistency in tone of voice and brand identity across all platforms

2. Content Creation & Production

Produce day-to-day content including captions, visuals, and short-form videos

Support photo and video shoots for campaigns, store events, and product features

Work with internal teams, tenants, and external partners to source and create content

Edit and optimise content using tools such as Canva, CapCut, or Adobe Creative Suite

3. Community, Reporting & Coordination

Monitor social channels and respond to customer queries and comments in a timely manner

Escalate issues where necessary and ensure a positive brand experience

Track key performance metrics (reach, engagement, traffic indicators)

Support monthly reporting with basic insights and observations

Coordinate with internal stakeholders on content requests and timelines

Support administrative and coordination tasks required for content execution

Requirements

Diploma or Bachelor’s Degree in Marketing, Communications, or related field

1–2 years of experience in social media, content creation, or digital marketing

Experience in retail, fashion, beauty, or lifestyle brands

Familiar with major social platforms and content formats (IG, TikTok, FB)

Basic experience with Meta Ads Manager (boosting and simple campaigns)

Comfortable with content creation tools (Canva, CapCut, Adobe tools)

Strong copywriting and attention to detail

Organised, responsive, and able to manage multiple timelines in a fast-paced environment

A proactive mindset with willingness to learn and contribute ideas

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