Sand States Marketing Specialist

Make a SPLASH with Latham Pool Products!
Tampa, Florida area position

At Latham Pool Products, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do.

We believe in building an environment where everyone can thrive. That is why we offer:

A culture of integrity, collaboration, and respect.

Comprehensive benefits for you and your family.

Opportunities for growth, mentorship, and skill development.

Ready to join a team that makes a difference?
A little about the position:

Job Summary

Latham has the opportunity to grow significant revenue and share in the Fiberglass and Auto Cover segments with specific focus in Sand States, representing more than 60% of all new pool installations in the United States.

Latham is seeking a Marketing Specialist to focus on driving brand awareness and conversion in these focused and concentrated areas with a primary focus on Florida and eventual expansion into Texas, California, Arizona and Nevada.

In this newly created role, the Marketing Specialist will work directly with the Fiberglass & Auto Cover Brand Managers and VP of Marketing to execute campaigns targeting homeowners in these focused regions and within master planned communities which represents significant opportunity for new home construction.

The position has a broad range of brand marketing responsibilities that require proficiency in:

Local Marketing Campaign Execution

Broad understanding of the digital media landscape

Local market targeting, event planning and execution

Co‑marketing development & execution with strategic Pool Builder partners

Cross‑functional collaboration

Budget management

Agency management

Some of What You Will Do
Local Market Campaign Execution

Assist Brand Managers and VP of Marketing in executing local marketing campaigns in both on and offline channels.

Work with PR agency to vet opportunities to drive the Latham brand with key media and design industry influencers.

Gain deep knowledge of the market including competition, pool builders and dynamics of key targeted master planned communities.

Uncover and execute grassroot marketing opportunities within key markets and master planned communities i.e. local advertising opportunities, sponsorships, events.

Support sales teams in working with strategic pool builder partners to develop and execute co‑marketing activities.

Monitor the competitive landscape.

Uncover opportunities for partnerships that allow Latham to penetrate and add value to local market opportunities.

Direct agency resources.

Consumer Insights and Category Knowledge

Extract insights from a wide range of internal and external sources to inform marketing decisions and create opportunities for growth.

Expert understanding of category including consumer and builder landscape, competition and product landscape.

Integrated Marketing

Work collaboratively with internal marketing cross functions & external agency partners (Channel Marketing, PR, Digital) to execute annual local activation plans.

Monitor and measure results vs. KPIs.

What You Bring to the Table (Qualifications)

Bachelor’s degree in Marketing or Business‑related field required.

5+ years marketing experience in Consumer Goods, preferably with B2B2C and B2C experience.

Ability to quickly assess and execute the logistical components of bringing a marketing plan to life.

Expertise in social media and online marketing.

Full proficiency in understanding grassroots and event marketing.

Expert knowledge of how to connect and communicate with a variety of market segments.

Ability to extract and present useful information from post‑campaign analysis.

Excellent written and verbal communication skills.

Up to 25% travel required.

This position is remote but desired candidate will live in Florida, preferably in the Tampa market with the ability to travel within the state of Florida as needed . Scope will eventually expend to additional regions i.e. Texas and will require periodic travel within that region.

Some nights and weekends required.

Competency Requirements

Strong cross‑functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.

Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross‑functionally.

Excellent communicator and interpersonal skills to work cross‑functionally

Strong relationship building skills to constructively foster relationships internally and externally.

High level of motivation with the ability to operate as an individual and team contributor.

Why should you come work with Us
Comprehensive Benefits for you and your family include

Medical, dental, and vision insurance

HSA and FSA plans available

401(K) with 50% company match up to 6%

Flexible paid time off

Holidays - 11 Paid, eligible on day one

Life/ADD Insurance and Short/Long Term Disability insurance with buy up options

Professional Development
Training programs, Tuition Reimbursement, and growth opportunities.

Supportive Environment
A culture rooted in collaboration, integrity, and respect.

Some Important Information for you
Position Title: Sandstates Marketing Specialist

Search Area:

Tampa , Florida

Employment Type:

Remote but must live in the search area specified above.

Status:

Full-time, not eligible for relocation package or visa sponsoring.

Salary Range:

Disclosure as required by applicable state law, the annual salary range for this position is $75,000-$92,000.This is Latham Pool’s good faith belief at the time of this posting.

Our compensation reflects the cost of labor across US geographic markets. Starting pay for this role will vary based on multiple factors, including location, knowledge, skills, education, and experience. Pay ranges may be modified in the future.

Bonus:

MIB-Tier 4 - 7.5% of base pay

Latham Pool Products is an Equal Opportunity Employer . We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Latham Pool Products is a Drug-Free Workplace Employer. All offers of employment are subject to applicable pre‑employment requirements.

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