Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist
Heritage Senior Living - West Allis, WI
Position Overview
The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to support brand visibility and business growth. This role oversees online advertising, social media management, and graphic design efforts for two entities, ensuring consistent messaging and strong visual identity across all platforms. The ideal candidate is both data-driven and creative, capable of analyzing performance metrics while producing engaging content that drives results.
Key Responsibilities
Develop, execute, and optimize digital advertising campaigns (e.g., paid search, display, and social media ads)
Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI
Manage and grow social media accounts, including content planning, posting, and audience interaction
Create visually engaging graphics and marketing materials aligned with brand standards
Maintain and execute content calendars across platforms for both entities
Collaborate with internal stakeholders to ensure cohesive messaging and campaign alignment
Stay current with digital marketing trends, tools, and best practices
Qualifications
Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)
2+ years of experience in digital marketing, social media management, or a similar role
Hands-on experience with advertising platforms (e.g., Google Ads, Meta Ads Manager)
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
Strong analytical skills with experience interpreting marketing data and insights
Excellent organizational and multitasking abilities
Preferred Skills
Experience managing marketing efforts for multiple brands or entities
Familiarity with SEO, SEM, and email marketing platforms
Basic video editing or motion graphics skills
Experience with analytics tools (e.g., Google Analytics)