BUSINESS DEVELOPMENT ASSOCIATE - MARKETING

RESPONSIBILITIES:

Digital Content & Social Media

Assist with designing, building, and maintaining LGM's social media presence.
Collaborate with company's functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
Assist with the creation and production, including graphic design, of materials for company collateral, marketing assets, and digital presentations.
Website & Digital Marketing Support

Assist with the planning and execution of web, SEO/SEM, database marketing, email marketing, social media, and digital advertising campaigns.
Assist with measuring and reporting the performance of digital marketing campaigns and evaluating results against key performance indicators (KPIs) and return on investment (ROI).
Campaign Development

Support the creation and execution of marketing campaigns (email marketing, digital advertising, sponsored social media content, etc.).
Contribute to the planning for new and creative growth strategies across multiple marketing channels.
Tradeshow & Vendor Coordination

Coordinate and organize tradeshow arrangements (registration, shipping, promotion) as directed.
Support the management of third-party vendors, including the company's advertising agency, webmaster, and tradeshow organizers.
Market Research & Team Support

Research and analyze market trends, industry developments, and competitor activity.
Assists with the creation and execution of the corporate marketing plan for all business units
Perform duties as directed by the Sr. Manager of Marketing and VP of Business Development.
QUALIFICATIONS:

Bachelor's degree in Business, Marketing, or a Life Sciences field (e.g., Biology, Chemistry)
2 years of experience in Pharmaceutical Marketing industry
Excellent written and verbal communication skills are required
Experience in digital marketing
Experience working in a professional team as well as collaboratively in a team environment
Experience using AI to learn new concepts, optimize workflows, and draft content is preferred
Experience with Salesforce and Pardot/Account Engagement is preferred.
Working knowledge of Microsoft Office required
Working knowledge of other office and design software including, but not limited to, Adobe Creative Suite (Photoshop, Illustrator) and Canva preferred
Strong organizational, multitasking, and data analysis skills
Ability to build rapport and effectively interact with stakeholders at all levels of the organization
Proactive, energetic self-starter with strong problem-solving skills
Ability to work onsite daily at the Boca Raton, FL office