Brand Field Representative

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company – and a culture – grounded in performance, integrity, and continuous improvement.

POSITION OVERVIEW
As a TRUEWERK

Brand Field Representative , you’ll own in-store execution and retail performance across your territory, working closely with retail teams and customers to build brand awareness and drive sell-through. You’ll ensure a consistent and compelling brand experience across retail partners while gathering insights that inform wholesale strategy and brand growth.

Interest in the skilled trades and a passion for performance workwear are key to success in this role. This position is ideal for someone who is passionate about storytelling, thrives in a dynamic retail environment, loves travel, and enjoys building relationships that drive brand loyalty and customer engagement.

This is a field-based role requiring up to 75% travel across

Wisconsin, Minnesota, Illinois, Iowa, and Michigan , with periodic travel to TRUEWERK’s

Denver headquarters

for seasonal launches.

ROLE & RESPONSIBILITIES
FIELD EXECUTION & RETAIL PERFORMANCE
Own in-store execution across assigned territory, including store visits, merchandising, and new store launches while maintaining TRUEWERK brand standards
Monitor inventory, sell-through, and in-store conditions to identify gaps and drive actions that improve retail performance
Gather and share field insights, including customer feedback, product performance, and competitive landscape

RETAIL PARTNERS & ACCOUNT HEALTH
Build and maintain strong relationships with store managers and associates to support sell-through and optimize assortment, placement, and overall account performance
Collaborate with retail partners and internal stakeholders to communicate store needs, risks, and opportunities

BRAND REPRESENTATION, TRAINING & ADVOCACY
Serve as the in-store brand ambassador, engaging customers and associates to drive awareness and product understanding
Conduct Tech Talks to educate store associates on product features, benefits, use cases, and brand story
Develop and grow a network of in-store advocates Werk Crew Community to extend brand presence and drive consistent execution

QUALIFICATIONS
MUST HAVE
Authentic enthusiasm for the TRUEWERK brand and performance workwear, with the ability to learn and clearly communicate product features and benefits
3+ years of experience in brick-and-mortar retail management or brand representative roles
Working knowledge of retail store operations, including merchandising to planograms and building and installing retail displays
Experience engaging retail shoppers and presenting to small groups in training or business settings

PREFERRED
Familiarity with, a passion for, or personal experience with skilled trades
Experience representing products in apparel, workwear, outdoor, or tool industries, with a focus on product features and use cases
Comfortable with MacOS (Apple Macbook), Google Workspace, Zoom, Slack, and CRM/POS systems

PHYSICAL & TRAVEL REQUIREMENTS
Must have a dependable vehicle, valid driver’s license, and ability to lift up to 25 lbs frequently and 50 lbs occasionally
Must be based near Madison or Milwaukee and able to travel up to 75% regionally

COMPENSATION, BENEFITS, & ADDITIONAL DETAILS
TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:

Employer-paid medical (HDHP & PPO options) and dental plans
Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
Affordable coverage for dependents and domestic partners
HSA with monthly employer contribution
FSA, dependent care, and commuter spending accounts
Employee Assistance Program (free mental health, financial, and legal counseling)
Volunteer and community-building opportunities
401(k) with company match
Monthly hybrid work stipend
Hybrid work environment (with great snacks!)
Annual performance bonus
Unlimited PTO policy and paid company holidays
Free workwear for you and discounts for friends and family!

Salary Range: $50,000 - $55,000 base salary + bonus

Applications for this role are expected to be accepted through May 1, 2026.

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.

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